Case Study
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Sustainability, captured authentically.
Crocs committed to becoming carbon neutral by 2030. Cinebody powered the unboxing content that brought this sustainability story to life, real people, real reactions, zero production crews. Part of a larger ESG campaign blending professional and community-captured video.
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2030
Carbon Neutral
Global
Reach
0
Crews Flown In
100%
Authentic
Crocs shipped product straight to real community members, Jasmine, Adiel, Piper and more, who filmed their own authentic unboxings. One seeding, endless real content, zero crews.
The Campaign
Two perspectives. One mission.
Cinebody's community-captured unboxing content paired with professional ESG production, authentic reactions meet cinematic storytelling for Crocs' sustainability commitment.
Cinebody · Unboxing
Pro Production · ESG Campaign