Case Study
Cinebody × Altra Running

Athletes tell the story. Cinebody captures it at scale.

Athletes share stories and unboxings. Cinebody edits them into content that deepens the bond between brand and running community. No production crews. No scripts. Just real runners, real passion, real content.

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Altra Athlete
Altra Unboxing
7 CLIPS · 1 RUN · 0 CREWS
∞
Athletes
0
Crews
Always
On
100%
On Brand

Altra activated their running community to capture authentic stories from race day mornings, trail runs, and product unboxings — all guided by Cinebody's shot list technology.

Community Content

Real athletes. Real stories.

Altra's community of runners film their authentic experiences — unboxings, race prep, trail adventures — deepening the bond between brand and running community.

This Is Your Sign
Anita · Experience Flow
Experience Flow 2
Unboxing · Anita
Sit Down · Flow 2
Just Wanted To Show You
Aaron · Unboxing

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