Cinebody logo with the word 'cinebody' in gray lowercase letters.

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A road sign indicating the entrance to a national park, featuring the letters 'NP' inside a red circle and a triangular blue sign with 'GP' on it at the bottom left.

Everyday heroes behind everyday brands.

Cinebody helped Georgia-Pacific tap into real customers and creators to capture authentic product stories across brands like Sparkle® and Vanity Fair®. From daily routines to unexpected moments, this people-powered content gave the brand a relatable voice, and a steady stream of assets built for social.

Hand holding a smartphone displaying an image of Sparkle paper towels on the screen.

Real stories, real products

To promote Sparkle® paper towels, Georgia-Pacific partnered with Cinebody to recruit content creators who could show the product in action. Focused on authenticity over heavy branding, these creators captured short-form testimonials and real-life demos that highlighted Sparkle’s durability and absorbency. The result was a library of relatable, YouTube Shorts-ready content designed to build trust and connect with everyday consumers.

Product praises, unfiltered

Georgia-Pacific used Cinebody to spotlight its Innovia® touchless paper towel dispenser by activating users and influencers to share real testimonials from their homes. The content highlighted Innovia’s hands-free convenience and sleek design in everyday settings, delivering authentic, relatable endorsements and driving product awareness through genuine, hands-free storytelling.