The Cinebody Blog
Notes on video, UGC, and creation.
Production tips, content strategy, and how the best brands turn their community into a content engine.
Crowdsourcing a Video Campaign? Read These 5 Tips First
Crowdsourcing is essentially looking to the masses for the solution to your problem. These 5 tips will help you crowdsource your next video campaign.
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Five Tips For Great B-Roll Filming
Filming b-roll isn’t remotely difficult once you understand what it is. Just spending a few moments reading these five tips will help you learn how to film b-roll that elevates the final package into something truly memorable.
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How Sum 41 Tapped Fan Content for a Moving Music Video
Combining professional footage with fan-made content is a great way to connect with your fans. Check out how Sum 41 did this in their new music video.
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How to Frame a Video Shot When Filming on Your Smartphone
Everyone has the ability to film on their smartphone, but knowing how to frame a shot will take you from amateur to artist. In fact, framing is often overlooked because it may seem like a minor characteristic to concentrate on, but if executed correctly, it can make a huge difference in how your sho
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How to Produce a Web Series on Any Budget
By embracing User-Directed Content and with just the latest smartphone in your pocket, you’ve got everything you need to get the footage required for a truly great web series.
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How Crocs Used Cloud Production to Master Influencer Marketing
See how Crocs is using remote, cloud production strategies to connect with consumers and influencers to create authentic, promotional content for their social media channels.
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Introducing the Next Generation of the Video Village
This is the future of content creation. A virtual video village that you control, available in real-time from as many sources as you require.
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Key Usage Rights for Video & Photo: Everything You Need to Know
Learn the key factors of video and photo usage rights for advertising, including how to manage professional talent, music, and photography. Protect your brand and avoid legal risks.
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The Top 5 Platforms to Find Nano Influencers
Nano influencers, who typically have 1,000 to 10,000 followers, offer high engagement rates and a closer relationship with their audience compared to larger influencers. Here are the top 5 platforms to find nano influencers and boost your content strategy.
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The Ultimate Guide to Remote Video Production
This method of production doesn’t require truckloads of equipment and a large crew to operate it. What you’re looking at is smartphone-based production, and as everyone has one in their pocket you don’t even need to buy that. But, you do need to look into the right apps and software to get the job d
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UGC Stock Footage: 3 Reasons to Build Your Own Library
Ever trawled a stock library looking for something unique? Good luck! Because when it comes to authenticity and personality, only your own UGC stock footage is ever going to hit the mark.
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Creating video content without a production crew.
When it comes to the COVID-19 pandemic, businesses of all shapes and sizes are facing tough times. On the one hand, they need to advertise and engage with people now more than ever before. And yet, because of the stay-at-home orders, creating content is almost impossible because creative video produ
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How to Engage Micro & Nano Influencers in 5 Easy Steps
Every creative brief, marketing convention, and daily blog is abuzz with influencer tactics and methodologies. While most brands focus on the mega influencers, there is significant value in targeting micro and nano influencers who have a smaller but highly engaged following.
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Lo-Fi Video Content: What It Is and Why It’s Important
The data is in and the results are clear: when it comes to video production in 2023 and beyond, there’s only one game in town. Lo-fi content is now so effective it is outperforming even the biggest budget productions.
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What Are Usage Rights? Read Our Simple Breakdown
In the complex world of digital marketing, understanding usage rights is essential for brands that want to engage audiences without stepping over legal boundaries. Whether it’s through social media campaigns, digital advertising, or content marketing, knowing how to navigate the terrain of usage rig
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What Is a Shot List and How Do I Write One for a UGC Campaign?
Shot lists -- it’s one of many crucial elements to any production. if you’re running any kind of UGC campaign, you’ll need one. And a good one at that, though what’s considered “good” depends on the type of campaign you’re looking to run.
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Why Lo-Fi Content Should be Part of Your Video Content Plan
You know the aphorism. You’ve probably used it yourself when you’ve been staring at a video edit at 2:00am knowing it’s time to stop making tweaks and call it a day. But now there’s growing evidence that perfection in video content is actually turning viewers off. Whether it’s on Instagram, Facebook
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With Time-Of-Flight, the iPhone Looks Set to Rule the Content World
The current innovation heading our way is called Time-of-Flight (ToF). Once again, it’s not that Apple’s brightest minds have spent years locked away in labs creating this technology. It’s existed for many years now. What Apple has done, like they always do, is seize on the opportunity to put this i
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The Top Video Production Blogs to Follow in 2025
There’s no better way to stay in the know with all things video production than by following the top video production blogs. They not only provide insights into the industry's best practices, but also can offer inspiration for your next project.
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5 Steps to Recording a Great Interview with iPhone
We created a five-step process that ensures iPhone interview gold time, after time, after time. It’s what we like to call the A,B,C,D,E technique. Easy to learn, hard to forget.
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The Ultimate Guide to Capturing B-Roll
When it comes to video production, B-roll footage is the unsung hero that elevates content from good to great. It’s the visual pizazz, and can quickly turn the ordinary into the extraordinary. Whether filming at an event, capturing an interview, or creating remote video productions, following these
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The Top 8 Video Crowdsourcing Platforms You Should Know About
Whether you're a brand aiming to create compelling content, or a filmmaker seeking new opportunities, the digital world clearly has something for everyone. Here's our detailed list of the top 8 video crowdsourcing platforms you need to know:
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WTF is TikTok and Why Should I Care?
The lesson here: TikTok is only going to get bigger and reach more people. As the technology advances, so too will amateur video content. And brands that get in on the act now will reap the rewards.
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