You know the aphorism. You’ve probably used it yourself when you’ve been staring at a video edit at 2:00am knowing it’s time to stop making tweaks and call it a day. But now there’s growing evidence that perfection in video content is actually turning viewers off. Whether it’s on Instagram, Facebook, Twitter, TikTok or YouTube, millennials in particular are definitely over the production and polish of splashy, big budget videos. And there’s proof to back that up. 

The current innovation heading our way is called Time-of-Flight (ToF). Once again, it’s not that Apple’s brightest minds have spent years locked away in labs creating this technology. It’s existed for many years now. What Apple has done, like they always do, is seize on the opportunity to put this incredible technology into a consumer product. And it is going to once again put Apple’s iPhone way ahead of the pack for years to come. 

When it comes to the COVID-19 pandemic, businesses of all shapes and sizes are facing tough times. On the one hand, they need to advertise and engage with people now more than ever before. And yet, because of the stay-at-home orders, creating content is almost impossible because creative video production is at a standstill. Crews are sidelined. Film cameras are gathering dust. Advertising and marketing agencies are in limbo. Creating content during this crisis is a big problem. 

Every creative brief, marketing convention, and daily blog is abuzz with influencer tactics and methodologies. While most brands focus on the mega influencers, there is significant value in targeting micro and nano influencers who have a smaller but highly engaged following.

Shot lists -- it’s one of many crucial elements to any production. if you’re running any kind of UGC campaign, you’ll need one. And a good one at that, though what’s considered “good” depends on the type of campaign you’re looking to run.

The data is in and the results are clear: when it comes to video production in 2023 and beyond, there’s only one game in town. Lo-fi content is now so effective it is outperforming even the biggest budget productions. 

In the complex world of digital marketing, understanding usage rights is essential for brands that want to engage audiences without stepping over legal boundaries. Whether it’s through social media campaigns, digital advertising, or content marketing, knowing how to navigate the terrain of usage rights can protect your brand from costly infringements while enhancing your marketing effectiveness.

There’s no better way to stay in the know with all things video production than by following the top video production blogs. They not only provide insights into the industry's best practices, but also can offer inspiration for your next project.