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Your community is your strongest content crew.
Cinebody helped Nike activate their run clubs and ambassadors to capture real moments at pop-ups and events across the country. The result? Genuine, community-led content that showcases the energy behind the brand.
Nationwide sync: Nike running from coast to coast
Nike’s run club ambassadors captured the energy of local runs in real time, filming highlights, group moments, and post-run reflections using Cinebody. Guided by shot lists and edited quick turn, the on-brand content celebrated the community behind each run, giving participants something to relive and rally around.
Pop-up power: capturing authentic moments that launch brands forward
Nike used Cinebody to document pop-up events across the U.S. From product drops to interactive activations, brand ambassadors and attendees captured real-time reactions, trial moments, and event highlights, all guided by shot lists to stay on brand. Content was turned around quickly, keeping Nike’s social feeds timely, relevant, and full of energy.
Influencer ignition: real stories, real impact
To build momentum around local events, Nike partnered with fitness influencers to share authentic, personal stories with their communities. Using Cinebody, each influencer captured real moments from their workouts and daily routines, creating relatable, on-brand content that fueled engagement, drove excitement ahead of upcoming activations, and advanced Nike’s commitment to empowering women.