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When the deck crew becomes the film crew.
To keep their social feeds fresh and authentic, Royal Caribbean uses Cinebody to turn their crew into creators, capturing day-in-the-life moments, excursions, and shipboard stories for their brand channels.
Royal Caribbean's always-on content engine
By empowering their crew to share the real moments that make each voyage special, Royal Caribbean turns everyday experiences into meaningful content. This always-on content strategy fuels a steady stream of organic social videos, bringing the cruise experience to life for audiences around the world and building lasting connections with future travelers.
Deck Diaries: Highlighting Royal Fun
From late-night lounges to record-breaking waterslides, Royal Caribbean Cruises captures it all through the lens of their crew. Using Cinebody and guided shots lists, they create a steady stream of authentic, on-brand content that spotlights dining, entertainment, and activities across multiple ships in their fleet.
The adventures of Rover, the K9 captain aboard.
Royal Caribbean captures Rover’s adventures on and off the ship using Cinebody. Guided by curated shot lists, crew members film authentic, heartwarming moments of their Chief Dog Officer, fueling fun, engaging social content that feels anything but branded.