The Ultimate Guide to Testimonial Advertising
Testimonial advertising leverages social proof to build trust and credibility with your target audience. And, it’s not that difficult to knock out of the park. Read our guide and watch examples to shape your strategy.
The 10 Authentic Recruitment Videos You NEED To See
Recruitment videos have become the go-to asset to show your values, culture and community. But this isn’t the place for big budgets and high production values, because almost every great recruitment video has authenticity at its core. UGC and a smart strategy is all you need.
The Top 8 Smartphone Camera Movements to Elevate Your Content
There are eight moves you need to know, and by using each one at the right time, you’ll create content that enhances the viewers' experience. And even with the latest image stabilizers built into your device, it’s key to practice these moves until you get each one down pat.
How Macerich Executes Event Video Production Across 40+ Locations
How do you handle large-scale event video production, without professional crews or filming equipment? Real estate investment trust Macerich reckons it’s found the answer. And the evidence suggests it’s onto a winner.
Remote Interview Lighting Made Simple
Filming a remote interview is commonplace these days. After all, why travel across the country, or halfway around the world, if you and your interviewee can get just as good of a result remotely? We'll show you how.
Video Lighting Kits: Shooting Great Videos on a Budget
Lighting has always been a key factor in producing high-quality video because if what you’re filming isn’t lit well, it will ruin the entire presentation. It might sound obvious, but a good video lighting kit can add mood and set a visual tone to what you're capturing.
How to Plan the Perfect Video Event Recap for Your Next Event
Video event recaps have become an essential content tool for businesses and organizations of all shapes and sizes. They serve as a powerful marketing tool to raise awareness and even promote company culture.
The Top 8 Video Crowdsourcing Platforms You Should Know About
In the era where video content reigns supreme, crowdsourcing platforms have quickly become the unsung heroes democratizing the filmmaking process.
Affordable Video Production is at Your Fingertips - Here’s How to Unlock it
With video reigning supreme in both marketing and internal & external communications endeavors, businesses are increasingly seeking affordable video production services.
Want To Record Quality Audio on iPhone? We’ll Show You How
There’s a fact about filming content that is undeniable; the quality of the audio can make or break your video. You know it. We know it. Everyone knows it.
It doesn’t matter if your cinematography is equal to Lawrence of Arabia, and you have A-List stars in every scene. Bad audio is even worse than nails on a chalkboard, and most viewers will “nope” out of that video faster than you can say cut.
How Paddletek Plays the Product Video Content Game …and Wins
The fastest-growing sport in the US isn’t winter fat biking, off-course golf, or alpine touring. It’s Pickleball, and it’s HUGE. Participation has grown over 171% in the past four years, and with very good reason. Unlike so many other competitive sports, you don’t need to be in killer shape to enjoy it and be good at it. It’s the reason baby boomers love it, and why there are now - get this - over 36.5 million players (known as “picklers”) in the US alone. And they have almost 11,000 locations to choose from.
How To Create Production Quality Video With Your Smartphone
Remember back in the day (which was a Tuesday actually, way back in 2007), when Steve Jobs said that the iPhone was going to change your life? Well, as we now know all too well, it did. Probably more than Jobs himself realized at the time. We do everything from shopping and video chatting on our phones, to operating ecommerce stores and streaming every song known to mankind.
How To Build an Effective Video Production Workflow
Video is everywhere these days. It dominates social media, people are absorbing it like it’s going out of fashion (trust us, it’s not) and it’s also a huge component in almost every modern business’s content marketing plan.
How To Find the Right Crowdsourcing Platform for Your Next Creative Endeavor
Crowdsourcing platforms are all the buzz these days. It makes sense, they’re not only a great tool to empower individuals and communities to come together, share their expertise, and collectively drive innovation, but they’re also fast becoming a go-to resource for individuals and brands of all sizes to tap into new creative thinkers, and diversify their vendor pool.
How Gilead Embraced Employee Engagement Strategies and UGC To Unite Thousands of Employee
Employee retention is a really big deal. And if you lose someone valuable, the costs to replace that person can be considerable.A recent article by Toggl broke down the numbers. It can cost as much as 25% of that employee’s salary to find a replacement, and that’s not to mention the lost time when they vacate the role.
How to Implement Effective Employee Engagement Strategies: A Step-by-Step Guide
Engaged employees bring a sackful of benefits. Better attitudes. Stronger teams. Higher productivity. Improved retention rates. All are in reach – if you can nail down effective employee engagement strategies from the get-go.
Successful Employer Branding Examples To Spark Your Imagination
When it comes to internal comms and talent acquisition, getting inspired by great employer branding examples is the quickest way to see how to show off your organization, people, values and culture.
The Top Video Production Blogs to Follow in 2025
The world of video production is more dynamic now than it has ever been. Besides the writers & actors strikes that have halted all new television and movie production, the advancement in technologies are astonishing. It goes without saying, staying up to date with these latest trends, techniques, and technologies is crucial.
Remote Video Production: 6 Steps To Nail Your Pre-Production Process
Want to know the secret to a successful remote video production? It’s all – and we mean ALL – in the planning.
We’ve seen tons of companies fall into the trap of overlooking pre-production, especially on budget-friendly UGC remote video productions. “What does it matter?” they think. “We’re shooting on smartphones…it’s not a big deal…we’ll just do it until it’s right.”
UGC Stock Footage: 3 Reasons to Build Your Own Library
Ever trawled a stock library looking for something unique? Good luck! Because when it comes to authenticity and personality, only your own UGC stock footage is ever going to hit the mark.