How Macerich Executes Event Video Production Across 40+ Locations

How do you handle large-scale event video production, without professional crews or filming equipment? Real estate investment trust Macerich reckons it’s found the answer. And the evidence suggests it’s onto a winner.

Each year, millions of Americans visit Macerich’s network of 40+ shopping centers. Great retail tenants keep the traffic flowing. But Macerich also leans into a full calendar of live events to attract new people, entertain customers, build local communities, and make its malls more than just a place to grab some new threads.

Spreading the word is key. So for every event it runs, authentic content and video production stands front and center. But try organizing pro film crews at so many sites and the costs and logistics soon go insane. Which is exactly why Macerich now uses Cinebody so heavily.

As each event unfolds, it gets employees and staff already on site to capture all those magical in-the-moment shots with nothing more than their phones. All the footage is automatically uploaded to the cloud, where an editing team can turnaround recap videos at speed. Videos like:

Shoppers at Deptford Mall, NJ, pledging to go green together during Earth Month

Communities coming together for a Back to School celebration at Kings Plaza Shopping Center, NY:

Visitors to several different Macerich malls remembering a magical holiday season:

And it doesn’t stop there. In the background, Macerich is quietly using video production as an effective business development tool. If a property’s enhanced and potential retailers could be impressed, don’t have any doubts: there’s a video about it.

Today, the Macerich team is becoming an expert at driving engagement. It knows how to capture the different angles, sights and sounds it needs to make each video stand out. As a result, Macerich is making content efficiently, effectively, and affordably across all its properties.

And as far as event video production goes, that’s a major slam dunk.