The New iPhone SE Will Revolutionize Video Production

The New iPhone SE Will Revolutionize Video Production

For Social Production

Shoot 4k for Under $400

The New iPhone SE Will
Revolutionize Video Production

May 26, 2020
The New iPhone SE Will Revolutionize Video Production
For Social Production

Shoot 4k for Under $400

The New iPhone SE
Will Revolutionize
Video Production

May 26, 2020

Well, the technological wizards at Apple have done it again. And like the original iPhone, the new iPhone SE is going to be a game changer. Only this time, it’s going to be the video production industry that will get transformed the most. 

 

As you may or may not know, the iPhone SE launched in mid-April; but it was hardly a break-the-internet moment. It’s a phone many are calling an entry-level Apple experience, and priced at just $399 you can see why. However, there’s a lot more to this phone than the unusually low price tag would have you believe. And because of that, the future of video production and content creation will never be the same. 

 

So, what’s this budget iPhone got going for it?

 

A lot. The iPhone SE may be Apple’s most affordable iPhone to date, but it packs one heck of a punch. Not only does it come with the A13 Bionic, the fastest chip ever for any smartphone, but it has the video-shooting capabilities of the high end models. 

 

 

But it gets even better. “The rear camera supports high-quality video capture at 4K up to 60fps, and extended dynamic range comes to iPhone SE for more highlight details up to 30fps.”

 

And now you can see the bigger picture. With the iPhone SE, you (and anyone with this new phone) can shoot commercial-quality footage on a device that costs less than $400 and fits in your pocket. That’s HUGE. How huge? Well, let’s take a look. 

 

Are we about to see the new video production norm?

 

Yes. And it all comes down to a small disruption we’ve all been facing called COVID-19. Our industry in particular has had to evolve or die, and obviously evolution was the only way forward. 

 

To know why this, and the iPhone SE, will have such an impact we need to do a quick look back at another major disruption the industry faced over a decade ago – the writer’s strike. 

 

It was 100 days that changed Hollywood forever, and with no writers available to create content, another evolution came about. Reality TV was the solution, and as you know it’s been a massive part of every network’s line-up ever since. 

 

Now look at today’s problem. Productions are shut down. Filming is impossible. And so, User-Generated Content (UGC) has been on the rise. Quite a sharp rise in fact. The Late Night shows and SNL are filming content on their own devices. Brands like Stella Artois and USAA are using footage shot by people on phones and laptops (which is genuine and really resonating with consumers). And now, with the launch of a $399 phone that shoots 4k at 60fps, the question on the table is… “why would things ever go back to the way they were?”

 

 

Think about it and it makes total sense. No more expensive locations and production crews. No pricey equipment rental. No worries about keeping a whole cast and crew safe in a post-pandemic reality. 

 

By simply reaching out to fans and ambassadors, brands and agencies alike can develop high-quality, authentic content for a fraction of the price they used to pay. And with a crowdsourcing tool like Cinebody on those iPhones it’s made even easier, with video footage that’s way better quality than Zoom

 

Of course, no-one can predict the future. But we can prepare for it based on what we know now, and what’s come before us. And all the signs are pointing to a content revolution that will come from one entry-level device…the iPhone SE.