CinebodyEvent Engagement iPhone Quality Gets Better and Better

iPhone Quality Gets Better and Better

Can a Smartphone Really Pass the 'Professional' Test?

iPhone Quality gets Better and Better
Can a Smartphone Really Pass the 'Professional' Test?

iPhone Quality Gets Better and Better
When you’re planning your next video campaign, what do you imagine? A professional cameraman loaded with the latest RED gear? Or your community capturing breathtaking shots with the cameras in their pockets – the trusty and increasingly brilliant iPhone?

iPhone camera quality has been getting better for years. That much is clear.

Apple – along with every other smartphone manufacturer – has long recognized the value of its cameras. It’s Shot on iPhone campaign is a global phenomenon and it appears it will make another significant camera upgrade when it unveils the iPhone 11 in September.
After years of advances, we’re now at a tipping point where only true professionals are likely to be able to tell the difference between footage shot on industry gear rather than everyday iPhones.

In fact, the iPhone is now such a powerful video production tool that acclaimed directors – including Academy award winner Steven Soderbergh – are using it to film full-length movies. Even PetaPixel, a mainstay of the photography industry, said that the iPhone 7 “holds its own” against a $50k RED Weapon – and that was back in 2016, well before the most recent advances in smartphone camera lenses!

For savvy brands and marketers, the advances in smartphone cameras are a massive opportunity. It’s now easier than ever to leverage your community – be it employees, ambassadors, volunteers or fans – to create the content you need.

And because the tools available to your community are so strong, it’s never been more convenient to shoot quality footage. Smartphone lenses are superb in their quality, while built-in WiFi and LTE means its quick and simple to upload clips directly to the cloud for immediate access through apps like Cinebody.

Advances in iPhone quality are revolutionizing video campaigns. With more and more people carrying the ultimate video production in their pocket, there’s no telling what your community could achieve.
When you’re planning your next video campaign, what do you imagine? A professional cameraman loaded with the latest RED gear? Or your community capturing breathtaking shots with the cameras in their pockets – the trusty and increasingly brilliant iPhone?
iPhone camera quality has been getting better for years. That much is clear.

Apple – along with every other smartphone manufacturer – has long recognized the value of its cameras. It’s Shot on iPhone campaign is a global phenomenon and it appears it will make another significant camera upgrade when it unveils the iPhone 11 in September.

After years of advances, we’re now at a tipping point where only true professionals are likely to be able to tell the difference between footage shot on industry gear rather than everyday iPhones.
In fact, the iPhone is now such a powerful video production tool that acclaimed directors – including Academy award winner Steven Soderbergh – are using it to film full-length movies. Even PetaPixel, a mainstay of the photography industry, said that the iPhone 7 “holds its own” against a $50k RED Weapon – and that was back in 2016, well before the most recent advances in smartphone camera lenses!

For savvy brands and marketers, the advances in smartphone cameras are a massive opportunity. It’s now easier than ever to leverage your community – be it employees, ambassadors, volunteers or fans – to create the content you need.

And because the tools available to your community are so strong, it’s never been more convenient to shoot quality footage. Smartphone lenses are superb in their quality, while built-in WiFi and LTE means its quick and simple to upload clips directly to the cloud for immediate access through apps like Cinebody.

Advances in iPhone quality are revolutionizing video campaigns. With more and more people carrying the ultimate video production in their pocket, there’s no telling what your community could achieve.