CinebodyFor events How User Generated Content Fits into Your Content Strategy

How User Generated Content Fits into Your Content Strategy

For Events

Video Production Strategies for the New Decade

How User Generated Content Fits into Your Content Strategy

March 17, 2020
For Events

Video Production Strategies for the New Decade

How User Generated Content Fits into Your Content Strategy

March 17, 2020
Unless you’ve been living under a rock for the last few years, you know how user-generated content (UGC) has become a crucial part of any successful content strategy. It keeps things fresh, engages your audience, and can get you the exact authentic footage that you need.

But we’ve seen plenty of missteps that stop it from working, actually causing more headaches than it should.

For starters, there’s the admin nightmare of trying to piecemeal UGC for your campaign versus having it created specifically for you. Trawling through hashtag aggregators to find the content that you want, negotiating licenses with the creators of that content, and then accessing the raw footage from those creators can take a lot longer and cost way more than anticipated.

Then, there’s the temptation of going the influencer marketing route. Granted, it’s another approach to UGC, but you’ll end up paying a ton of money for something that can easily reek of inauthenticity and feel like an advertisement. And don’t even get us started on the issues with most influencer audiences consisting of bots and fake followers.

Thankfully, there is a better way.
Unless you’ve been living under a rock for the last few years, you know how user-generated content (UGC) has become a crucial part of any successful content strategy. It keeps things fresh, engages your audience, and can get you the exact authentic footage that you need.

But we’ve seen plenty of missteps that stop it from working, actually causing more headaches than it should.

For starters, there’s the admin nightmare of trying to piecemeal UGC for your campaign versus having it created specifically for you. Trawling through hashtag aggregators to find the content that you want, negotiating licenses with the creators of that content, and then accessing the raw footage from those creators can take a lot longer and cost way more than anticipated.

Then, there’s the temptation of going the influencer marketing route. Granted, it’s another approach to UGC, but you’ll end up paying a ton of money for something that can easily reek of inauthenticity and feel like an advertisement. And don’t even get us started on the issues with most influencer audiences consisting of bots and fake followers.

Thankfully, there is a better way.
By building your video production strategies around truly tailored and authentic user-generated content, you’ll get a double bounce. First, you’ll engage your community directly, building your position as a genuine brand set on generating great rapport with its fans. Second, you’ll amass a bank of content much better suited to your needs than any video content aggregator. And with 92% of consumers trusting user-generated content more than traditional advertising, it’s considerably more likely to benefit your bottom line.

To really harness UGC for the new decade, we’ve seen four great strategies:
By building your video production strategies around truly tailored and authentic user-generated content, you’ll get a double bounce. First, you’ll engage your community directly, building your position as a genuine brand set on generating great rapport with its fans. Second, you’ll amass a bank of content much better suited to your needs than any video content aggregator. And with 92% of consumers trusting user-generated content more than traditional advertising, it’s considerably more likely to benefit your bottom line.

To really harness UGC for the new decade, we’ve seen four great strategies:
1. Activate Micro and Nano-Influencers
Create content ambassadors by activating micro- and nano-influencers. They’ll likely generate buzz among their own fans, as their follower bases traditionally have a very concentrated focus. And, they’ll be more than eager to create for you to help build exposure for themselves.
1. Activate Micro and Nano-Influencers
Create content ambassadors by activating micro- and nano-influencers. They’ll likely generate buzz among their own fans, as their follower bases traditionally have a very concentrated focus. And, they’ll be more than eager to create for you to help build exposure for themselves.
2. Use Shot Lists, Push Notifications, and Direction
Get the exact footage you need with shot lists, push notifications and real-time direction (a key benefit of apps like Cinebody). No more endless searching for something you hope can work. Implement your creative direction at the start of the process, and watch the footage come in.
2. Use Shot Lists, Push Notifications, and Direction
Get the exact footage you need with shot lists, push notifications and real-time direction (a key benefit of apps like Cinebody). No more endless searching for something you hope can work. Implement your creative direction at the start of the process, and watch the footage come in.
3. Incentivize Your Fans
Incentivize your fans for participating to send hype and engagement through the roof. Just offering a free product or a unique experience is likely to spark interest.
3. Incentivize Your Fans
Incentivize your fans for participating to send hype and engagement through the roof. Just offering a free product or a unique experience is likely to spark interest.
4. Identify Your Audience
Whether they are your content creators or consumers, identify your audience and look for opportunities everywhere. Video is becoming such a crucial asset of any strategy, and leveraging it can do wonders to enhance your messaging. Just look at what Anglers All did with its Mile High 25 competition.

User-generated content is the video equivalent of ‘word of mouth’ promotion – arguably the most powerful marketing force on the planet. Put your brand at the center of the conversation without compromising on authenticity or cost-effectiveness. With user-generated content, you’re set for the next decade.
4. Identify Your Audience
Whether they are your content creators or consumers, identify your audience and look for opportunities everywhere. Video is becoming such a crucial asset of any strategy, and leveraging it can do wonders to enhance your messaging. Just look at what Anglers All did with its Mile High 25 competition.

User-generated content is the video equivalent of ‘word of mouth’ promotion – arguably the most powerful marketing force on the planet. Put your brand at the center of the conversation without compromising on authenticity or cost-effectiveness. With user-generated content, you’re set for the next decade.
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