
UGC Stock Footage: 3 Reasons to Build Your Own Library
Ever trawled a stock library looking for something unique? Good luck! Because when it comes to authenticity and personality, only your own UGC stock footage is ever going to hit the mark.

How BMO Bank Of Montreal Shone A Spotlight On Its Employees
BMO Bank of Montreal is one such large organization, but with a key difference. The leaders there not only know how important all their people are to the company, but also want them to feel seen, heard, and appreciated. They also know that the people actually doing the work are the best equipped to explain the work to others. And there’s no better way to do that than feature them in a series of videos that puts them front and center for all to see.

Five Tips For Great B-Roll Filming
Filming b-roll isn’t remotely difficult once you understand what it is. Just spending a few moments reading these five tips will help you learn how to film b-roll that elevates the final package into something truly memorable.

How to Get The Best UGC Video from Your Filmers
Without great UGC video filmers doing what you want, nothing’s going to get produced. But there are so many traps just waiting around the corner. The influencers with egos so big they can’t take any form of direction. The employees too busy with other work to listen to your requests. The fans and volunteers with a life that doesn’t revolve around your project schedule.

Event Video Production Cost (and How To Reduce It)
With the much-needed return to live events comes video production, and all the associated event video production cost and hassle that comes with filming recap videos for the employees unable to attend. And as you know all too well, prices for everything have been rising rapidly over the past year.

Remote Video Production 101: What is B-roll and why do I need it?
B-roll not only enhances your video dynamically, it can oftentimes save you in the editing process. Think of b-roll as the band aid that keeps your cuts together.

Poor Sound Quality? Use Adobe Podcast to Improve Video Audio
Then Adobe Podcast Enhance recently appeared on the scene… to rapturous applause by podcasters, and yet thunderous silence in the video world. Few people in video content creation seem to know about it, and even fewer are taking advantage of this incredibly cool free audio tool.

3 Quick Steps to Creating Powerful Internship Recruitment Videos
Businesses know employee recruitment videos are now crucial for convincing the best candidates to head their way.

How a TV Series Secretly Featured Its Own Fans in the Finale
Jason Segel, executive producer and actor in the AMC series “Dispatches From Elsewhere,” found a groundbreaking way to engage fans in an interactive experience.

The New Norm for Workplace Culture Videos
What was once a “nice to have” part of corporate life is now essential. As an employer, you must go the extra mile to foster positive workplace culture, ensuring that every employee feels safe, valued, and part of a company that really does care about them and their future.

Breaking Barriers: How Sports Illustrated Empowered Models to Create Their Own BTS Swimsuit Content
Watch your brand engagement soar with behind-the-scenes content. When your audience can see authentic clips from your filmers, they can resonate more with your brand.

The Power of Employee-Generated Video: Axon's Success Story
Axon is a technology company that wanted help with their public employer brand and hiring process. This is their story, welcome to recruitment 2020-style.

The Power of User-Generated Content: How West Edge Collective Took Cheyenne Frontier Days to the Next Level
Cheyenne Frontier Days is a 10-day festival that has a long legacy of moments made for sharing. This year, the festival's agency leveraged the excitement into 5 user-directed videos.

Best iPhone Video Production Tools
iPhone is becoming the future of smartphone video production. With a few small investments, you can quickly elevate your footage above the rest.

How Zynga Celebrated Pride Month and Why Employee Inclusivity Matters
Creating a company culture video is a great way to show support towards a movement. Utilizing Cinebody, Zynga created a video featuring their employees who were around the world.

User-Generated Content: Redefining Branding in the Digital Era
User-Generated Content sounds like another trendy marketing phrase that will be here today, gone tomorrow. Make no mistake, it’s not and will only continue to grow.

How a Fly-Fishing Video Contest Used Anglers to Film a Two-Day Event
Video scavenger hunts are a growing trend due to social media's power and reach; it’s something more brands should definitely consider.

Video SEO Services: 5 Key Components You Can’t Ignore
It’s been obvious for years, but now it’s becoming clear in search engine results too: video is quickly taking over the internet.

How “The Moth” Used UGC Production To Optimize Their Event Video Budget
Whether you’re trying to book more calls, generate more sales , having a solid video CRO strategy is now an essential part of digital marketing.

CRO Video Strategy: 6 Tips For Success
Whether you’re trying to book more calls, generate more sales , having a solid video CRO strategy is now an essential part of digital marketing.