How Paddletek Plays the Product Video Content Game …and Wins
The fastest-growing sport in the US isn’t winter fat biking, off-course golf, or alpine touring. It’s Pickleball, and it’s HUGE. Participation has grown over 171% in the past four years, and with very good reason. Unlike so many other competitive sports, you don’t need to be in killer shape to enjoy it and be good at it. It’s the reason baby boomers love it, and why there are now - get this - over 36.5 million players (known as “picklers”) in the US alone. And they have almost 11,000 locations to choose from.
UGC Stock Footage: 3 Reasons to Build Your Own Library
Ever trawled a stock library looking for something unique? Good luck! Because when it comes to authenticity and personality, only your own UGC stock footage is ever going to hit the mark.
How to Get The Best UGC Video from Your Filmers
Without great UGC video filmers doing what you want, nothing’s going to get produced. But there are so many traps just waiting around the corner. The influencers with egos so big they can’t take any form of direction. The employees too busy with other work to listen to your requests. The fans and volunteers with a life that doesn’t revolve around your project schedule.
How a Nonprofit Utilized UGC Software for Incredible Fundraising Success
The Leukemia & Lymphoma Society has tapped into User-Generated Content for its charity marketing. Learn how their success could be a roadmap for any nonprofit looking to succeed.
Small Video Production Budgets Are No Longer a Big Deal
Low video production budgets are now possible. Using this innovative production tool, you can leverage your company into an effective content creating machine.
See How Icelantic Skis is Using UGC to Increase Brand Engagement
Watch how Icelantic Ski’s collaborated with Jeep and Zeal Optics to create an interstate scavenger hunt.
When an Event to Fight Cancer Doubled in Size, UGC Scaled up to Cover It
A 24-day event with 230 riders raising money for Coast 2 Coast 4 Cancer. Bristol-Myers Squibb needed to capture content quickly, and there was really only one answer--Cinebody.
Top 4 Ways Cinebody Incorporated UGC Into High-End Productions
Check out these four stories that integrated UGC into their video content plan. Each one gives you a real look into each group. This is what your fans have been waiting for.
Keep Cloud-Based UGC Firmly in Your Production Toolkit
If you're looking for ways to stand out in the social media landscape, then creating content-driven videos may be just what your business needs.
Enhancing Your Content Strategy with User-Generated Content (UGC)
User-generated content has become a crucial part of any successful content strategy, but many mistakes stop it from working. Thankfully, there is a way to get the full benefit.
The Video Content Aggregator That Powered Specialized’s Ambassador Marketing
The Association of Former Students of Texas A&M University continues to stay ahead of the curve utilizing user-generated content.
The Inspiring Story of US Youth Soccer Uniting Its Widespread Community
How did US Youth Soccer bring their community together when they can't even play?
Ready to Make a Killer Video? All You Need is One Fan
The more the merrier in some cases, but the truth is you can create a powerful video filled with a variety of great content primarily using just one fan.