The Inspiring Story of US Youth Soccer Uniting Its Widespread Community

The Inspiring Story of US Youth Soccer Uniting Its Widespread Community

For Events

The Power of Video Crowdsourcing

The Inspiring Story of US Youth Soccer
Uniting Its Widespread Community

August 11, 2020
The Inspiring Story of US Youth Soccer Uniting Its Widespread Community
For Events

The Power of Video Crowdsourcing

The Inspiring Story
of US Youth Soccer
Uniting Its
Widespread
Community

August 11, 2020

“Using Cinebody was that eureka moment that made us realize the answer to our dilemma was staring us right in the face”

 

Without question one of the biggest industries affected by the pandemic has been sports. You’ve seen the headlines, you’ve read the stories. From baseball and football, to extreme sports, athletics and soccer (both the 2020 Olympic Games and the 2020 European Cup were moved to 2021), the news is the same. Sports are having a pretty difficult time this year.

 

So if you’re the US Youth Soccer organization, how do you bring your community of players around the country together when they can’t even play? How do you keep those kids, the coaches, the parents, and the fans in high spirits at a time when it’s hard to muster a smile? And how do you even begin to organize a graduation ceremony when gatherings aren’t allowed?

 

The solution had to work around the social distancing restrictions, take player safety and location into consideration (these players are spread across the whole United States), and be both cost effective and easy to implement. 

 

Video crowdsourcing was the answer. 

 

 

Tapping Into User Generated Content To Connect a Nation of Young Players

 

For US Youth Soccer, arriving at video crowdsourcing and User Generated Content for their community engagement strategy was not a bolt out of the blue.

 

Even before COVID-19 had hit the USA, the organization was planning to use Cinebody to capture content and highlights at their games and events. While that plan is still part of their future, US Youth Soccer realized that their awesome community of players could leverage the software during the lockdown to create amazing, shareable, and motivational content while staying safe at home. 

 

For Jordan Gracey, Content Services Manager for US Youth Soccer, it was an inspired pivot that was a natural fit for the problem. 

 

“Using Cinebody was that eureka moment that made us realize the answer to our dilemma was staring us right in the face,” said Gracey. “We already knew it was simple to implement, could reach easily across the USA, and only needed smartphones to make it work. The results we got were beyond anything we could have hoped for.”

 

 

And the results Gracey refers to, well, they range from heart-warming to jaw dropping.

 

Trickshots, Congratulations, and More Authentic Video Content.

 

After instructing its community to download the Cinebody app, which is as simple as clicking one link, young players across the nation began creating awesome content. One of the many advantages of the software is being able to edit in real time as content arrives, so US Youth Soccer could quickly turn these inspirational videos into content to unite its many thousands of players, parents, and fans. 

 

From trickshot videos (these skills would be impressive for adult players), and messages of congratulations for the graduating players (including an amazing shoutout from Carli Lloyd, two time World Cup Champion for the US Women’s Soccer Team), the content was genuine, original, and from the heart. 

 

When you look at what US Youth Soccer achieved during the very difficult stay-at-home conditions they faced, you can see how any sporting organization, club, or international events industry (think music and concerts, conferences, and conventions) could leverage Cinebody to unite their members and fans around the globe. The pandemic may be tough to negotiate, but it’s not a dead end to great content if you have the right tools. 

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