CinebodyFor social production How Durand Jones & The Indications Made Video Collaboration A Hit

How Durand Jones & The Indications Made Video Collaboration A Hit

For Social Production

Cruisin’ with the Fans

How Durand Jones & The Indications Made Video Collaboration a Hit

March 3, 2020
For Social Production

Cruisin’ with the Fans

How Durand Jones &
The Indications Made
Video Collaboration A Hit

March 3, 2020
Take yourself back a few years (or decades) and remember a band you really fell in love with. Whether they were an up-and-coming group or an international sensation, they connected with you in a way that was hard to describe. They didn’t just get you, they got to you emotionally. They were your jam.

Now imagine that the band you loved reached out to you and asked you to be in their next music video. You. Not an actor. You, and a bunch of other fans who love what they do.

Years ago, that would have been the impossible dream. Today, it’s a reality. And for Durand Jones & the Indications, reaching out to their fans was an incredible way to get authentic, original footage for their latest single “Cruisin’ To The Park.” So...how did they do it?
Take yourself back a few years (or decades) and remember a band you really fell in love with. Whether they were an up-and-coming group or an international sensation, they connected with you in a way that was hard to describe. They didn’t just get you, they got to you emotionally. They were your jam.

Now imagine that the band you loved reached out to you and asked you to be in their next music video. You. Not an actor. You, and a bunch of other fans who love what they do.

Years ago, that would have been the impossible dream. Today, it’s a reality. And for Durand Jones & the Indications, reaching out to their fans was an incredible way to get authentic, original footage for their latest single “Cruisin’ To The Park.” So...how did they do it?
Social is the way brands, bands, families, and friends stay connected. It’s easy. It’s instant. It can reach people in the same town or on the other side of the world. So it was a natural way for Durand Jones & the Indications to start the call to arms.

With a simple, heartfelt Facebook post, accompanied by a short and sweet video, the band started the buzz with their 63,000 followers.

“We’re calling all lowriders, car clubs, DJs, bikers, ANYONE who loves this tune!! This is your time. Send us footage of you enjoying the song, cruising to the song, singing the song, and we’ll put it all together in the official fan version.”

That was the kick-off. The response from fans was immediate and enthusiastic:
Social is the way brands, bands, families, and friends stay connected. It’s easy. It’s instant. It can reach people in the same town or on the other side of the world. So it was a natural way for Durand Jones & the Indications to start the call to arms.

With a simple, heartfelt Facebook post, accompanied by a short and sweet video, the band started the buzz with their 63,000 followers.

“We’re calling all lowriders, car clubs, DJs, bikers, ANYONE who loves this tune!! This is your time. Send us footage of you enjoying the song, cruising to the song, singing the song, and we’ll put it all together in the official fan version.”

That was the kick-off. The response from fans was immediate and enthusiastic:
You just can’t manufacture that kind of authenticity with paid influencers doing it for a paycheck and a bunch of free goodies. Several other Facebook posts kept the fans engaged; a smart social strategy to keep the promotion top of mind.
You just can’t manufacture that kind of authenticity with paid influencers doing it for a paycheck and a bunch of free goodies. Several other Facebook posts kept the fans engaged; a smart social strategy to keep the promotion top of mind.
With the fans firmly on-board, the band turned to Cinebody to do the heavy lifting. Fans could simply download the app and get filming. That was it. No extra equipment. No complex submissions. Nothing else was needed except their smartphones and their unique perspectives.

As the fans filmed, the footage was sent through Cinebody, a crowdsourcing tool, where it could be reviewed, curated, and edited into the final film. Easy. Accessible. Awesome. And if the band wanted to see something they weren’t quite getting, they could relay that request back to the fans immediately.

The final film was shared with fans to rapturous comments and feedback:
With the fans firmly on-board, the band turned to Cinebody to do the heavy lifting. Fans could simply download the app and get filming. That was it. No extra equipment. No complex submissions. Nothing else was needed except their smartphones and their unique perspectives.

As the fans filmed, the footage was sent through Cinebody, a crowdsourcing tool, where it could be reviewed, curated, and edited into the final film. Easy. Accessible. Awesome. And if the band wanted to see something they weren’t quite getting, they could relay that request back to the fans immediately.

The final film was shared with fans to rapturous comments and feedback:
And of course, because the fans were in the video, they were even more compelled to share it with the world.

So, what’s the lesson here?

That fans matter. Fans are the reason talented bands become household names. And fans are actively ready to help, not for money, but for the love of the music.

If fans aren’t in your content strategy in 2020, you’re missing out on a goldmine of amazing footage.
And of course, because the fans were in the video, they were even more compelled to share it with the world.

So, what’s the lesson here?

That fans matter. Fans are the reason talented bands become household names. And fans are actively ready to help, not for money, but for the love of the music.

If fans aren’t in your content strategy in 2020, you’re missing out on a goldmine of amazing footage.