CinebodyEvent Engagement Create a Company Culture Video That Puts all Others to Shame
Company Culture Video

Create a Company Culture Video That Puts all Others to Shame

Company Culture Video
Authenticity Starts with the Staff

Create a Company Culture Video That Puts all Others to Shame
Company Culture Video
Authenticity Starts with the Staff

Create a Company Culture Video That Puts all Others to Shame
Say “company culture videos” and there’s a collective groan heard around the world. You’ve probably sat through a bunch of different varieties yourself, and they share a lot of embarrassing traits:

· The scenarios are about as authentic as a Nigerian email.
· The talking points are completely unoriginal.
· The employees look less enthusiastic than kids at a salad bar.
· The “acting” is more wooden than a rainforest.
· The focus is almost always on the company, not the employees.

That last point is particularly important, because you cannot have any kind of culture without the people who are on staff. All the free snacks, dog policies, kombucha kegs, and ping pong tables are pointless without awesome people to talk about them. And these are the people you should be asking to tell your story. You cannot outsource this kind of video, it has to be done with your people. So if you have a company culture video planned, it’s time to rethink the production.
Company Culture Video
Say “company culture videos” and there’s a collective groan heard around the world. You’ve probably sat through a bunch of different varieties yourself, and they share a lot of embarrassing traits:

· The scenarios are about as authentic as a Nigerian email.
· The talking points are completely unoriginal.
· The employees look less enthusiastic than kids at a salad bar.
· The “acting” is more wooden than a rainforest.
· The focus is almost always on the company, not the employees.

That last point is particularly important, because you cannot have any kind of culture without the people who are on staff. All the free snacks, dog policies, kombucha kegs, and ping pong tables are pointless without awesome people to talk about them. And these are the people you should be asking to tell your story. You cannot outsource this kind of video, it has to be done with your people. So if you have a company culture video planned, it’s time to rethink the production.
Company Culture Video

To capture the culture, go to the source

Let’s be clear, there’s absolutely nothing wrong with promoting your awesome office environment. Not only is it a great way to attract new talent, it’s also a huge morale booster and staff retainer.

But like any kind of “slice of life” video, you have to be authentic. This is a documentary, not fiction. You’re telling the stories of your staff, your community, and your brand. This is real. And for the best shot at capturing that reality, you have to turn to the people who make it happen every day.

With User-Directed Content™ (UDC) you can get powerful footage from employees across the nation, if not the world, and it will feel way more genuine than anything captured by a film crew.
Company Culture Video
Just reach out to the people at the heart of your story and ask them to film what you need. Maybe it’s their typical walk to work, as shown in this Starbucks piece. Perhaps it’s the incredible atmosphere generated during the day, or it’s highlighting the “work hard, play hard” ethos.

Assign the shots, get the footage, and collect the results in real time. If you aren’t getting the exact shot you need, you can redirect your employee right then. And because it’s all captured on their own terms, it’s authentic, relaxed, and engaging.

To capture the culture, go to the source

Let’s be clear, there’s absolutely nothing wrong with promoting your awesome office environment. Not only is it a great way to attract new talent, it’s also a huge morale booster and staff retainer.

But like any kind of “slice of life” video, you have to be authentic. This is a documentary, not fiction. You’re telling the stories of your staff, your community, and your brand. This is real. And for the best shot at capturing that reality, you have to turn to the people who make it happen every day.
Company Culture Video
With User-Directed Content™ (UDC) you can get powerful footage from employees across the nation, if not the world, and it will feel way more genuine than anything captured by a film crew. Just reach out to the people at the heart of your story and ask them to film what you need. Maybe it’s their typical walk to work, as shown in this Starbucks piece. Perhaps it’s the incredible atmosphere generated during the day, or it’s highlighting the “work hard, play hard” ethos.

Assign the shots, get the footage, and collect the results in real time. If you aren’t getting the exact shot you need, you can redirect your employee right then. And because it’s all captured on their own terms, it’s authentic, relaxed, and engaging.

Combine UDC with traditional footage for real polish

This is the “best of both worlds” approach to company culture videos. Yes, the raw footage captured by employees, for employees, will become the heart and soul of the piece. But you can top and tail that with footage from a professional production crew to add those branded pieces that highlight the company. And as you can see from this Boa piece, it’s hard to tell the difference between employee content and professional footage.
Company Culture Video
Overall, the takeaway is clear.

Yes, company culture videos can suck. But with UDC and your employees working hand-in-hand, you can create a stunning piece that feels authentic and tells a great story.

To capture the culture, go to the source

This is the “best of both worlds” approach to company culture videos. Yes, the raw footage captured by employees, for employees, will become the heart and soul of the piece. But you can top and tail that with footage from a professional production crew to add those branded pieces that highlight the company. And as you can see from this Boa piece, it’s hard to tell the difference between employee content and professional footage.
Company Culture Video
Overall, the takeaway is clear.

Yes, company culture videos can suck. But with UDC and your employees working hand-in-hand, you can create a stunning piece that feels authentic and tells a great story.