Uniting International Teams with Innovative Content Creation

As their reach expands, global brands face an array of issues. The task of managing different time zones, languages and cultures under the same organizational umbrella requires patience and skill. For marketing and communications leaders, one challenge pervades above all others: how do you bring together a dispersed team on a common endeavor when workers are spread around the world?

With almost 18,000 employees in more than 100 international locations, Ball Corporation faces this conundrum on a regular basis. But its solution was simple: Cinebody

“We wanted to create something that would bring everyone together,” said Mary Frash, marketing manager at Ball Aerosol Packaging. “Getting everyone to work on the same project, using the same tool on their smartphones no matter where they were in the world, was a brilliant solution.”

Ball asked the global workforce in its aerosol division to download the Cinebody app to their smartphones and follow requests to submit footage that would eventually be used to produce a video for a leadership conference.

The resulting clips, which were directed by Ball Corporation through the app, came from all corners of the world – including the United States, Mongolia, China, France and India.

For global brands, this collaborative and cross-border approach to content creation is a new development. By using Cinebody on smartphones – devices their community already has access to – these brands are able to avoid the costly overheads and logistical nightmare of engaging international camera crews and editors.

The collaborative nature of Cinebody projects also naturally unites workforces that may otherwise be colleagues in name only, giving them a common purpose and connecting employees and company culture in an engaging, fun manner. Better yet, when staff see themselves in the final video the subsequent excitement transfers to positive feelings about their employers and place of work.

Finally, marketing directors are reassured by the easy functionality of Cinebody. Brands can provide direction to their creators about the types of clips they need, as well as use pushes to provide ongoing encouragement.

“We know with Cinebody, the most complicated task any of our workers face is simply entering a project code,” Frash said. “That simplicity is fantastic and means everyone can get involved.”

With Cinebody automatically organizing the footage, editing and post production has never been simpler. And global teams have never felt more connected.