CinebodyEvent Engagement Our Perspective on 5G
future of 5g

Our Perspective on 5G

future of 5g
Looking back to look forward

Our Perspective on 5G
future of 5g
Looking back to look forward

Our Perspective on 5G
We started Cinebody on the simple premise that a connected camera carried a power that had yet to be unlocked. At the time, the new iPhone 6 had been announced and it would shoot 1080 quality video, a far cry from the 6K RED cameras we used for our productions. But, we immediately saw the opportunity.

We’d been watching the shift towards social media as the dominant place for video consumption, and iPhone camera quality was certainly good enough for that. Besides, we’ve always been firm believers that a good story isn’t measured in pixels.

The biggest epiphany in those early moments, however, was not the idea that anyone could use an iPhone to produce video for far less than ever before, or that authentic, social content would define the next era of marketing. No, it was that the iPhone camera was (and is) always connected.
future of 5g
We started Cinebody on the simple premise that a connected camera carried a power that had yet to be unlocked. At the time, the new iPhone 6 had been announced and it would shoot 1080 quality video, a far cry from the 6K RED cameras we used for our productions. But, we immediately saw the opportunity.

We’d been watching the shift towards social media as the dominant place for video consumption, and iPhone camera quality was certainly good enough for that. Besides, we’ve always been firm believers that a good story isn’t measured in pixels.

The biggest epiphany in those early moments, however, was not the idea that anyone could use an iPhone to produce video for far less than ever before, or that authentic, social content would define the next era of marketing. No, it was that the iPhone camera was (and is) always connected.
future of 5g
At first, we just used my iCloud account to aggregate all of our behind the scenes footage on set so I could make quick edits at home after the shoot. Everyone just logged in to the account on their iPhone 6 devices, filmed, and I’d get the footage in one spot later.

We quickly realized that in theory we could connect all 900 million iPhones with no hard drives, no memory cards, and no logging footage. We could create projects with any number of people, from any place on earth, and all the footage would sync to the cloud within seconds. We could make digital shot lists, control camera settings, and creatively direct people anywhere across the globe.

That theory became reality, and we’ve created content from over 4,000 cities in just 12 months. Since that simple premise, smartphones have continued to innovate their camera technology. In fact, the camera has become the number one selling point of these devices.

Phones are quickly closing the gap on traditional cameras, offering the major advantage of connectivity. As we look to the future of 5G , video transfer and upload speeds are set to be faster than anything we’d ever imagined. At some point, large camera manufacturers are going to see the value in connecting their cameras and entering a new generation of video production, executed on the cloud. When they do, we’ll be there ready to collaborate with our technology and license our patent.
future of 5g
At first, we just used my iCloud account to aggregate all of our behind the scenes footage on set so I could make quick edits at home after the shoot. Everyone just logged in to the account on their iPhone 6 devices, filmed, and I’d get the footage in one spot later.

We quickly realized that in theory we could connect all 900 million iPhones with no hard drives, no memory cards, and no logging footage. We could create projects with any number of people, from any place on earth, and all the footage would sync to the cloud within seconds. We could make digital shot lists, control camera settings, and creatively direct people anywhere across the globe.

That theory became reality, and we’ve created content from over 4,000 cities in just 12 months. Since that simple premise, smartphones have continued to innovate their camera technology. In fact, the camera has become the number one selling point of these devices.

Phones are quickly closing the gap on traditional cameras, offering the major advantage of connectivity. As we look to the future of 5G , video transfer and upload speeds are set to be faster than anything we’d ever imagined. At some point, large camera manufacturers are going to see the value in connecting their cameras and entering a new generation of video production, executed on the cloud. When they do, we’ll be there ready to collaborate with our technology and license our patent.
future of 5g