Video Exploration
Creative Strategies for Whisker
Real Stories, Real Safety.
For this approach, we’d focus on producing authentic customer testimonials focusing on the Safety Helmets and the DAX Hard Hats. Working closely with the Lift Safety team, we’ll cast as wide of a net as possible of customers, ambassadors and micro-influencers to be our content creators to produce eight individual vignettes, each highlighting how these products make a real difference in the workplace. These vignettes will feel genuine, intimate, and focused on the real-world impact of the products in everyday work environments.
Behind Lift safety gear.
Taking Concept 1 a step further, we’ll create a dynamic, multimedia campaign that kicks off with a performance-driven spot featuring real customers. Developed as a versatile social ad or OTT/CTV piece, this hero spot will showcase select, authentic testimonials and compelling b-roll of Lift Safety products in action. With motion graphics to emphasize the product’s features and benefits, this spot will highlight how Lift Safety’s gear enhances safety and performance in real-world environments. This campaign will capture the toughness and reliability of Lift Safety products, creating a compelling, relatable experience for potential customers.
Customer stories that keep living
Every Cinebody shoot opens the door to real stories. We don’t just capture content, we swing back to reveal new chapters, crafting a living legacy of connection behind every hidden hinge.
For this campaign, the testimonials captured for our hero spot will be just the beginning. From there, we’ll develop individual vignettes for social that dive deeper into each customer’s unique experience, showcasing how Lift Safety products enhance their workday. These vignettes will be crafted to feel personal and authentic, highlighting the real-world impact of the gear while emphasizing its role in improving safety, efficiency, and performance on the job.
Small clips. Big journeys.
Not every story needs a grand reveal. We’ll select standout moments from your Cinebody shoot to create bite-sized clips that instantly connect. Perfect for social or email, each clip is a hidden gem—branded, bold, and always just a scroll away.
Maximize Your Product Content
From the content captured in this campaign, we can create additional product-specific videos designed for transactional use. By leveraging b-roll, product assets, and motion graphics, we can produce tailored videos perfect for Amazon product pages, website assets, or other platforms that require more direct product information. This approach helps you maximize the value of the content we capture, turning it into high-conversion assets for your marketing and sales channels.
While this isn't something we've necessarily included in our initial budget, we couldn't help but think about the potential to take this further.
Discounted Price
Concept 2
Platform
Four to eight week timeline
Ownership rights to all footage
1 Performance TV Ad
Professional VO
Custom, simple motion graphics
8 Testimonial Vignettes
Casting, onboarding, and directing
Filming incentives included
8 Social Videos
4 Cutdowns
4 Quick Clips
$20,215
Concept 1
Platform
Four to eight week timeline
Ownership rights to all footage
8 Testimonial Vignettes
Casting, onboarding, and directing
Filming incentives included
$12,360
Tyler Webb