Cinebody is User-Directed Content™

An Open Letter from Cinebody CEO Scott McDonald

Scott McDonald, Cinebody CEO - User-Directed Content™

Scott McDonald | Cinebody Founder & CEO

As a member of the creative video industry, I’ve seen a large disconnect between how brands make video content vs. how that content is consumed. It no longer makes sense to spend major dollars on video ads that consumers scroll past in seconds. Within 24 hours, video on social is viewed, consumed and dead.

This shift in consumption has shifted the marketing landscape, creating an uplift in user-generated content and influencer marketing. User-generated content and influencer marketing are terms on the tip of every creative director’s tongue regarding social content strategies. It makes sense and the analytics are there: user-generated content showcases authenticity, increased engagement, and a much higher ROI. But big influencers have become way too expensive. And although micro-influencers have become targeted as an untapped creative force, they aren’t great at making un-guided, on-brand content. That’s why we made Cinebody.

Although micro-influencers have become targeted as an untapped creative force, they aren’t great at making un-guided, on-brand content. That’s why we made Cinebody.

Cinebody directs anyone from the cloud to create engaging content anywhere in the world. Advanced cloud controls, easy to use shot lists and real-time feedback help influencers feel a deep connection to brands by directing them to create video that they are proud to share. And with Cinebody, brands can now afford to make an authentic video and engage directly with their biggest fans every single day of the year. Welcome to Cinebody. Welcome to User-Directed Content™

 

 

 

 

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