Video Exploration

Creative Strategies for Upexi Treasury

Person holding a smartphone in photo mode, preparing to take a picture, with their index finger on the shutter button.
Blue circular background with a white number one in the center.

Building a Brand Foundation

For this project, Cinebody will partner with Upexi to establish a strong visual foundation for all future video content. To succeed in your social strategy and effectively appeal to both the degen and institutional audiences, it’s important to first introduce a cohesive system of motion graphics assets that set the long-term standard for the brand.

We’ll begin by developing comprehensive video brand guidelines and a motion graphic package that ensures every piece of content feels consistent and elevated. Leverage these assets for future brand partnerships, announcements and much more.

Once the foundation is in place, we’ll repurpose the existing leadership interview footage to create a series of 4–6 short social clips. These will highlight key insights and outtakes, enhanced with the new branding and graphics to give each post a recognizable, professional identity across all platforms.

Blue background with diagonal purple and yellow geometric shapes

Tier 1

Platform

Four week timeline

Ownership rights to all footage

4 Short Social Outtakes From Interviews

Video brand guidelines package:

  • Logo reveal/animation (for intro/outro)

  • SFX (if needed) for logo reveal

  • Captions (fonts, size, what they look like)

  • Lower third template

  • Art card / kinetic type reveals

Footage review, editing with 2 rounds of revisions

$7,075

Tier 2

Blue background with white text that says: 'You asked what is in this image.'

Platform

Four week timeline

Ownership rights to all footage

Includes everything from Tier 1

Brand building & awareness spots

  • Covers key topics and data to build trust
    and awareness with Upexi’s target market

  • Includes four 15-30 sec brand videos

  • Will leverage a mix of voice over, kinetic type, and motion graphics

Footage review, editing with 2 rounds of revisions

$16,675

Blue background with diagonal purple and yellow geometric shapes

Bringing Upexi to the Masses

Building on the foundation from Tier 1, this next phase expands into brand-building and awareness-driven video content. Working closely with the CMO, we’ll identify key topics, insights, and data points to highlight across a series of 15–30 second videos designed to elevate Upexi’s market presence. Each piece will either feature voiceover narration paired with kinetic typography and engaging motion graphics, or take on a purely visual approach driven by music and bold GFX. For the initial rollout, we’ll plan to produce four of these spots, each crafted to reinforce brand identity, strengthen awareness, and deliver measurable impact across social channels.

Add On - Option I

Blue background with white text that says: 'You asked what is in this image.'

Platform

Recurring Monthly

Ownership rights to all footage

Monthly Prompts for consistency

Authentic & Organic Leadership UGC

  • Unrestricted Cinebody access for Upexi leadership
    to capture organic and authentic video

  • Includes four 30-60 sec UGC leadership videos

  • Will leverage light motion graphics, subtle brand polish

Footage review, editing with 2 rounds of revisions

$2,000/mo

Blue background with diagonal purple and yellow geometric shapes

Upexi Leadership UGC Through Unrestricted Cinebody Access

This tier focuses on amplifying authenticity and leadership visibility through quick, recurring video snippets. Each month, Cinebody will collaborate with the CEO, CSO, and other key leaders to capture short, genuine moments filmed on their end. Our team will handle editing, light motion graphics, and subtle brand polish while keeping the content authentic and organic for posting across their personal social channels.

To make this seamless, we’ll provide monthly prompts to guide ideas and ensure consistency, while also encouraging spur-of-the-moment thoughts and relevant event footage, such as appearances at Solana Breakpoint or other industry gatherings. These clips are designed to strengthen the CEO’s personal brand, humanize Upexi’s leadership, and reinforce the company’s broader narrative through consistent, approachable storytelling. Over time, this series becomes a powerful tool for thought leadership, audience connection, and brand trust.

Add On - Option II

Blue background with white text that says: 'You asked what is in this image.'

Platform

Four Week Timeline

Ownership rights to all footage

Answering Key Objectives Behind Upexi

  • Leverage Cinebody to capture UGC Video and VO to then mix in with graphics and overlays to answer the What, How and Why behind Upexi

  • Includes four 15-30 sec videos

  • Will leverage light motion graphics, subtle brand polish

Footage review, editing with 2 rounds of revisions

$3,750

Blue background with diagonal purple and yellow geometric shapes

The What, How and Why Behind Upexi Treasury

This tier focuses on telling the deeper story behind the brand by answering the what, how, and why of Upexi through authentic, human-centered content. We’ll produce a series of four short videos, each running 15–30 seconds, designed to highlight real voices and perspectives from within the company. These pieces will blend UGC-style footage or voiceovers captured from actual Upexi team members with thoughtful motion graphics to visualize key ideas and data points. The goal is to bring the culture, purpose, and people behind Upexi to life, creating a stronger emotional connection with the audience while reinforcing the company’s identity as a brand built on transparency and shared values.

Cinebody logo in black and gray text.

Tyler Webb

Tyler@Cinebody.com