Video Exploration

Creative Strategies for South Block

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South Block x Charlotte Launch

As South Block prepares to bring its handcrafted smoothie bowls, cold-pressed juices, and good vibe energy to Charlotte, Cinebody will spearhead the entire creator-led storytelling campaign. We will recruit, onboard, and manage a curated cohort of creators, equipping them with shot lists and creative direction to capture the essence of South Block, from the build out of the new space to signature product moments. All raw footage will flow to our team, where we will craft 5 to 10 polished video assets designed specifically for launch, including:

Pre opening video: the transformation of the space, behind the scenes build, ambiance, and team prep
Product teaser reels: energetic, mouthwatering clips of smoothie bowls, juices, and ingredients, layered with captions to build excitement

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Ongoing Support Post Launch

Looking beyond the Charlotte launch, Cinebody will help South Block build ongoing social momentum across all locations. From the outset, we will direct our creators to capture more than what is needed for the grand opening, building a robust content library that extends far past opening week. This approach allows us to repurpose and edit additional assets, giving South Block greater flexibility and output without added cost or complexity. The result is an evergreen stream of authentic, creator-driven content that highlights South Block’s smoothie bowls, juices, and community vibe across channels.

Stories That Keep Evolving

With Cinebody, every shoot is designed to capture more than just the essentials. For South Block’s campaign, we will direct creators to film extra content beyond the core deliverables, giving us a bank of usable footage to build from. This surplus allows us to craft not only launch videos but also additional vignettes that showcase creators enjoying smoothie bowls, juices, and the South Block experience in authentic, everyday moments. Over time, this library can expand to include customer stories, adding depth to the brand narrative and fueling an ongoing stream of content that highlights South Block’s energy, community, and wellness focus.

Small clips. Big impact.

Not every story needs a grand reveal. We’ll select standout moments from your Cinebody shoot to create bite-sized clips that instantly connect. Perfect for social or email, each clip is a hidden gem - branded, bold, and always just a scroll away.