Snap + Cinebody + Contend
A Platform & Agency Partnership Proposal

Advertising at the speed of social.

A platform and agency partnership that gives Snap's advertisers something no other network can offer: real content from real people, guided by an AI pocket director, at infinite scale — delivered natively inside the app they already open 30 times a day.

0×
UGC engagement vs. branded content on Snap
0%
of Gen Z prefer creator-made ads
0+
countries reachable, zero crews needed
0+
unique ads from a single brief
Explore
The Opportunity

The content gap Snap hasn't solved yet.

Snapchat is the most authentic platform on earth — but brands still struggle to create content that actually feels native to it. The tools exist for distribution. The audience is there. What's missing is a structured, scalable way to turn that audience into a content creation engine that delivers real, human-made ads at the speed brands need.

That's the gap. And it's a massive unlock — for Snap, for advertisers, and for the creators themselves.

Brands Want In — But Can't Scale
Advertisers know Snap-native UGC outperforms. But there's no structured way to brief, capture, and manage it across markets without traditional production.
AI Content ≠ Authentic Content
Current creative tools lean into AI-generated assets. Gen Z can spot the difference instantly — and they disengage. Real people telling real stories still wins.
Global Audience, Local Stories
Snap reaches 180+ countries. The opportunity is localized, authentic content from everywhere — simultaneously — without shipping a single crew.
Viewers vs. Participants
The deepest brand engagement happens when people create, not just consume. There's no native mechanism on Snap to turn fans into filmmakers for the brands they love.
The Partnership

Four pillars. One entirely new ad product.

Cinebody embedded inside Snapchat creates something that doesn't exist anywhere: a closed-loop system where brands brief, an AI director guides, users create, content syncs, and campaigns distribute — all without leaving Snap.

Pillar 01

Create

Authentic content, not AI content

Real smartphone footage from real users, guided by Cinebody's patented shot-list technology that controls FPS, resolution, orientation, and creative direction remotely. AI assists in post — trimming, color, pacing — but the human story stays untouched.

65%
of Gen Z prefer creator-made brand content
Pillar 02

Engage

Brands hire their fans

Simple briefs transform consumers into co-creators with skin in the game. "Show us your morning with our product." Each prompt builds 1:1 connections deeper than any poll, lens, or swipe-up — because people become invested in brands they create for.

2.1×
higher purchase intent from immersive experiences
Pillar 03

Scale

One prompt, every market, zero crews

Cinebody's cloud infrastructure crowdsources content from anyone, anywhere, instantly. Pair with Snap's 946M monthly users across 180+ countries and you unlock simultaneous, localized campaign capture at a scale traditional production can't touch.

180+
countries, zero production crews needed
Pillar 04

Share

Micro-distribution: a new ad model

One prompt generates thousands of personalized user-created ads, each shared organically through personal networks — creating earned, viral reach that paid media can't replicate. The seed is paid; the cascade is organic. Every creator becomes a distribution node.

1000+
unique ad variants from a single brief
The Technology

An AI pocket director in every Snapchatter's hand.

Cinebody's patented shot-list technology becomes an AI-powered creative director that lives inside Snap — coaching every user through exactly what to film, how to frame it, and when to cut.

AI Tip
Hold steady, keep
the shoes in frame
Auto-locked
1080p · 60fps · Vertical
00:03.2
REC
AI Pocket Director · Shot 1 of 4
Film your shoes hitting the pavement as you start your run.
1080p 60fps Vertical 3–5 sec
Smart Shot Prompts — AI breaks brand briefs into guided, step-by-step shot sequences users see one at a time.
Technical Control — FPS, resolution, orientation locked per shot. No unusable footage.
AI Post-Production — Auto-trim, color grade, pacing optimization. Ad-ready in seconds.
Instant Cloud Sync — Footage uploads the moment recording stops. Review from anywhere.