Year 2 · 2026–2027

The YouTube channel
Sashco deserves.

An annual production agreement built around one goal: owning DIY search on YouTube and building the content engine to sustain it.

41
Deliverables
5
Content Tracks
1
Annual Agreement
Year One

What we learned.
What we fixed.

Where we started

The early deliverables didn't land. We changed direction.

We opened with social content cuts that weren't at the quality level either of us wanted. Coordinating on-camera talent added friction that slowed everything down. We recognized it quickly, owned it, and pivoted rather than pushing through work that didn't represent either brand.

What we figured out

Sashco's team handles social well. That's not where we add value.

The realization: your in-house team is already strong on social content. We add value when we show up with a plan, a camera, and a full production day and execute work that's genuinely hard to do without a dedicated team behind it.

What clicked

Showing up on-site with a plan. Every time.

The HR and culture shoots proved it. When we arrived at Sashco HQ with scripted concepts and a structured shoot day, the work was strong. That's the model for Year 2, applied to the channel that actually needs it most.

The structural problem

Monthly retainers put the burden in the wrong place.

A monthly deliverable model requires your team to be ready every month. When priorities shift, months slip. Year 2 changes the structure so that doesn't happen.

The Focus
YouTube is where DIYers search.
That's where Sashco needs to show up.
From Google to AI search, the people asking "how do I fix this?" need to find you first. Year 2 is built entirely around that goal.
41
Videos this year
The Structure

Not a retainer.
An annual agreement.

One contract. A fixed production calendar. We drive it. Sashco shows up for shoot days and approves content. That's the full ask.

01

We set and drive the calendar

You approve the quarterly plan once. After that, we execute: shoots, edits, delivery, without needing to chase approvals or wait on bandwidth that isn't there.

02

One shoot day produces 6 to 8 deliverables

HQ shoot days are batched. We arrive with scripted concepts, camera setup, and a full shoot plan. One visit. Maximum output.

03

Focused agenda check-ins, not open-ended calls

Each check-in has a specific purpose: confirm which products to feature next, lock SKUs, align on the upcoming shoot. We respect your calendar.

04

Your only pre-work: confirm SKUs and mockup boards

Before each HQ shoot we send a specific list of what we need. You confirm the products and have the boards ready. We handle everything else from scripting to final delivery.

The Plan

41 deliverables.
5 content tracks.

A deliberate spread across long-form, short-form, and paid. Not 41 identical pieces.

A
HQ Quarterly Shoots

Produced.
Scripted.
On location.

Four shoot days at Sashco HQ, one per quarter, each producing 4 finished YouTube tutorials from scripted concepts. Sashco confirms which products to feature and provides them ahead of each shoot. Examples below show the style and format we're going for.

Example
Example
Example
16
Videos / Year
4
Shoot Days at HQ
1 – 3
Min · YouTube Tutorials

Content Ideas

  • Q3 Summer: driveway crack repair, deck sealing, siding gap sealing
  • Q4 Winter: window frame sealing, skylight/roof flashing, garage door gaps
  • Q1 New Year: bathtub re-caulking, tile and grout repair, toilet base sealing
  • Q2 Spring: post-winter concrete repair, deck restoration, exterior caulk inspection
B
Controlled Studio Shoots

The format.
The standard.

Three shoots at our own locations, giving us tighter creative control in real home environments. SEO-driven topics: the video title is the search term. These set the format standard that Track D replicates at scale. Sashco confirms products ahead of each shoot.

Example
9
Videos / Year
3
Studio Shoot Days
1 – 2
Min · DIY Demos

Content Ideas

  • July bathroom batch: bathtub caulk, vanity sealant, tile grout, toilet base
  • November kitchen batch: countertop seam, backsplash, sink rim, dishwasher gap
  • February window batch: interior trim, weatherstripping, frame gaps, glass seal
C
Employee B-Roll

The brand
behind the product.

Short-form clips (20 to 60 sec) that humanize Sashco: factory walk-throughs, team spotlights, behind-the-scenes moments. Captured on HQ shoot days as 30-minute add-ons. Zero extra trips, zero extra asks on Brittany's calendar.

8
Videos / Year
0
Extra Shoot Days Needed
20 – 60
Sec · Short-Form

Content Ideas

  • Warehouse mystery feature: "What does this machine do?"
  • New employee spotlight, someone fresh on the team
  • "How Sashco makes Big Stretch" behind-the-scenes
  • "Meet the team" series across roles, strong recruiting angle
  • "A day in the life at Sashco" factory floor walk-through
D
Creator-Led Videos

National feel.
Local authenticity.

Creators in our network replicate the Track B format in their own kitchens, bathrooms, and garages. Same production standards, different locations. The channel stops feeling like it's always shot in one place. Creator costs are covered in the agreement.

Example
Example
Example
6
Videos / Year
4
Creators in Network
30s – 1
Min · Format Replication

Content Ideas

  • Apartment bathroom caulk refresh, urban renter angle
  • First-time homeowner exterior seal walk-through
  • Pre-holiday hosting fixes, quick wins before guests arrive
  • Spring cleaning seal-and-refresh
  • Garage projects, kitchen, outdoor patio, basement waterproofing
E
Brand Ambassador Ads

Two spots.
Two tests.
Real data.

Both paid spots produced upfront, giving you two variables to read simultaneously. Goal: drive DIY audiences to Lowe's and other retail. Built with Sashco's existing ambassadors using relationships already in place. Light lift. Read the data, scale what works.

2
Paid YouTube Ad Spots
Both
Produced Upfront, A/B Test
Lowe's
Drive-to-Retail CTA

Content Ideas

  • Ambassador using Big Stretch on a real job, ending with "get it at Lowe's"
  • Split test: pro endorsement vs. DIY homeowner testimonial
  • Test first in August, read data, second spot adjusted based on what worked
The Schedule

Q3 2026 — Kickoff.

The first 90 days in detail. Quarterly HQ shoots anchor the rest of the year.

July 2026
AHQ Kickoff Shoot, Summer Exteriors. 6 videos produced.
C2 Employee B-Roll features captured on shoot day
BStudio Shoot #1, Bathroom Batch. 3 videos.
August 2026
EBrand Ambassador Ad Spots #1 and #2 in production
DCreator video #1 delivers
AJuly HQ edit batch drops, 6 videos delivered
September 2026
DCreator video #2 delivers
AOngoing edit delivery from July batch
AQ4 topics confirmed, product list locked with Sashco

Q4 through Q2: Quarterly HQ shoots anchor the rhythm. Full 12-month calendar available.

The Investment

What it costs.
What you get.

Produced as individual one-off projects, this scope would cost significantly more. Committing to an annual agreement lets us batch shoots, reuse setups, and run editing as a dedicated workstream, and pass those savings on.

One-Off Projects
~$76,400
  • Priced per shoot, per deliverable
  • No batching efficiencies
  • Separate invoicing per project
  • No dedicated production calendar
What this scope costs without an annual commitment.
Annual Agreement
$52,500
  • 41 videos across 5 content tracks
  • All editing, shoot days, and creator costs included
  • Platform access included
  • Project management and focused check-ins
  • Pay in full (with a small discount applied) or quarterly installments
31% savings vs. one-off pricing. Double the Year 1 output.
To Kick Off

What we need
from you.

Four things. We handle everything else.

01

Priority Search Terms and Use Cases

Your wish list of how-to topics for DIY audiences. You've already started this. Send it over and we'll map it to searchable YouTube titles, and we can also use it to inform GEO strategy if you want to optimize for AI search results too.

02

Product List and Product Samples

Confirm which SKUs to feature per shoot and get us the product ahead of each shoot day. This is the unlock for scripting and setup.

03

Mockup Board Commitment

Your team pre-builds simple boards before each HQ shoot: cracked concrete, tile panels, siding sections. We'll send the specific list per shoot well in advance.

04

July Shoot Date Locked

Targeting the last week of July. Lock the date and August has a full editorial runway.

Ready when
you are.

Let's build the YouTube channel Sashco deserves.

Let's do this → cinebody.com