Video Exploration
Creative Strategies for RH Peterson
Testimonials & Real Stories
For this approach, we’d focus entirely on producing authentic customer testimonials. Working closely with the RH Peterson team to cast as wide of a net as possible, we’ll create five individual vignettes each highlighting a customer’s personal experience with RH Peterson products, from gas fireplaces to outdoor grills, and how they’ve enhanced their home. These vignettes will be genuine, intimate, and tailored to showcase the real impact of the product in everyday life.
Behind the Flame
Taking Concept 1 a step further, we’ll create a dynamic, multimedia campaign centered around real customer testimonials. Kicking off with a performance-driven hero spot, this piece will showcase multiple, authentic stories from real customers. Developed as a versatile social ad or OTT/CTV piece, the hero spot will feature compelling b-roll of RH Peterson products captured in real homes and outdoor spaces. With motion graphics to highlight the product’s features and benefits, this campaign will showcase the versatility, functionality, and craftsmanship of RH Peterson, creating a relatable experience that speaks to potential customers' lifestyle and needs.
Customer stories for social, that keep the fire going.
Every Cinebody shoot opens the door to real stories. We don’t just capture content, we swing back to reveal new chapters, crafting a living legacy of connection behind every hidden hinge.
For this campaign, the testimonials captured for our hero spot will be just the beginning. From there, we’ll develop individual vignettes for social that dive deeper into each customer’s unique experience, highlighting how RH Peterson has enhanced their home. These vignettes will be crafted to feel personal and authentic, juxtaposing the individual’s lifestyle with the product’s transformative impact on their daily life.
Small clips. Big journeys.
Not every story needs a grand reveal. We’ll select standout moments from your Cinebody shoot to create bite-sized clips that instantly connect. Perfect for social or email, each clip is a hidden gem—branded, bold, and always just a scroll away.
Discounted Price
Concept 2
Platform
Four to eight week timeline
Ownership rights to all footage
1 Performance TV Ad
Professional VO
Custom, simple motion graphics
5 Testimonial Vignettes
Casting, onboarding, and directing
Filming incentives included
5 Social Videos
3 Cutdowns
2 Quick Clips
$15,715
Concept 1
Platform
Four to eight week timeline
Ownership rights to all footage
5 Testimonial Vignettes
Casting, onboarding, and directing
Filming incentives included
$8,500
Tyler Webb