Video Exploration

Creative Strategies for Pura

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Real Stories, Real Influence

For this approach, we’ll take the lead on creator recruitment, direction, and editing. Working with Aspire & other platforms, we’ll cast a wide net of talent for Pura to handpick our six top creators. We’ll then onboard the selected creators, provide them with specific shot lists to direct them on what to film, and will receive all of their raw footage. From there, we’ll dive into editing to turn each creator’s content into six UGC spots that perfectly showcase Pura’s brand and messaging.

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Expanding Pura’s Output

Taking Concept 1 a step further, we’ll work holistically from the start to direct our six creators to film more content than just what’s needed for the first round of spots. By capturing extra content upfront, we’ll maximize the potential to create an additional two spots per creator. This gives Pura more flexibility and output without compromising on quality or having to pay additional incentives. These spots will showcase Pura’s products in action, delivering compelling, authentic content that speaks to the brand’s messaging, while allowing for a wider variety of content to use across channels.

Stories That Keep Evolving

Every Cinebody shoot captures more than just content. It uncovers real stories that resonate.

For this campaign, the footage we capture from our creators will be just the beginning. From there, we’ll develop individual vignettes that dive deeper into each creator’s unique experience with Pura’s products. These vignettes will be personal and authentic, showcasing how Pura enhances everyday lives while highlighting the product’s versatility, comfort, and benefits. And while we’re starting with creators, we’ll also be ready to bring customer stories into the mix down the road, further expanding the narrative and adding even more depth to the brand’s message.

Small clips. Big impact.

Not every story needs a grand reveal. We’ll select standout moments from your Cinebody shoot to create bite-sized clips that instantly connect. Perfect for social or email, each clip is a hidden gem - branded, bold, and always just a scroll away.

Discounted Price

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Concept 2

Platform

Four week timeline

One month usage for footage (paid)

6 UGC Vignettes

Onboarding, and directing 6 Creators

Footage review, editing with 2 rounds of revisions

Creator incentives not included (billed at cost)

12 Additional UGC Spots

2 extra per creator

$8,715

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Concept 1