PAID & ORGANIC UGC CONTENT ENGINE
Customer Network:
Realized Value Stories
Customer-led discovery and travel outcomes
This campaign builds on the spirit of the Point.me TV spot by featuring real customers who discovered Point.me, unlocked unexpected value from their points, and turned that insight into meaningful travel experiences.
Unlike the TV execution, this approach is not constrained by a fixed 30-second narrative. Instead, we provide light creative guidance and social-first framing to help customers share their stories in a way that feels natural, credible, and emotionally grounded. The emphasis is on personal realization, what changed once they understood their points, and where that knowledge took them.
Cinebody will manage the campaign end to end, from customer coordination and creative guidance to production and post. We will also produce a portion of the content directly to set the creative bar and demonstrate partnership alignment.
This campaign is designed to feel organic, trust-building, and brand-defining.
Customer Network
UGC Campaign
12 Total Videos
- 6 Customers Incl. Onboarding and Management
- Each Customer provides one (1) core video,
and one (1) hook cta variation for testing
- Deliverables Optimized for Social Distribution
in 9:16 Format, Between 15-30s
Includes:
Creative Concept Development
Customer Recruitment & Contracting
Onboarding and directing
Footage review
Editing with 2 rounds of revisions
Cinebody Platform Access (Campaign Duration)
$7,250
Creator Network:
Discovery Moments
Creator-led moments of discovery, built for paid social
In parallel, we run a creator-driven campaign focused squarely on the “aha” moments of using Point.me. This track recruits select creators who align with target demographics and travel mindsets, and places them into guided discovery scenarios designed to surface clarity, surprise, and value.
This campaign is creatively directed with a paid social lens from day one. While the content still feels natural and unscripted, it is intentionally shaped around hooks, pacing, and message clarity that perform in modern paid environments.
The goal is to generate modular, testable content that highlights how quickly Point.me turns confusion into confidence.
Creator Network
UGC Campaign
6 Total Videos
- 3 Creators Incl. Onboarding and Management
- Each Creator provides one (1) core video,
and one (1) hook cta variation for testing
- Deliverables Optimized for Social Distribution
in 9:16 Format, Between 15-30s
Includes:
Creative Concept Development
Creator Recruitment & Contracting
Onboarding and directing
Footage review
Editing with 2 rounds of revisions
Cinebody Platform Access (Campaign Duration)
Creator Incentives Included
($750 Total + Product)
$5,250
Gavin Anstey