Video Exploration
Creative Strategies for Pet IQ
Testimonials
For this approach, we’d focus entirely on gathering authentic customer testimonials. Working closely with the PetIQ team to cast as wide of a net as possible, we’ll create 15 individual vignettes, each spotlighting a pet owner’s personal experience with PetIQ and how its clinics have improved the lives of their pets. These vignettes will be crafted to feel intimate and authentic, showcasing the real-world impact of PetIQ’s offerings.
Customer stories for social, that keep living.
Every Cinebody shoot opens the door to real stories. We don’t just capture content, we swing back to reveal new chapters, crafting a vibrant legacy of connection from every pet’s tale.
For PetIQ, we can take these testimonials and make more personal cutdowns for social that focus even more on the relationship between the owner and their pet. We can even revisit them during quintessential times of the year, such as the holiday season, to create more themed pieces of social content for the brand.
Small clips. Big journeys.
Not every story needs a grand reveal. We’ll select standout moments from your Cinebody shoot to create bite-sized clips that instantly connect. Perfect for social or email, each clip is a hidden gem—branded, bold, and always just a scroll away.
Community Clinics
In parallel to executing the testimonials for Concept 1, our team can also work closely with your team to develop the pilot for our ongoing “Community Clinics” monthly feature. Working closely with the on-site staff for each of these clinics, we’d capture authentic footage of the clinics in action and ideally on-site testimonials from satisfied pet owners. We’d then integrate sleek motion graphics to call out the services and offerings of the clinic, creating dynamic, engaging videos that highlight all the good that PetIQ does for pet owners across the nation.
Discounted Price
Concept 2
Platform
Three to six week timeline
Ownership rights to all footage
2 Community Clinic Videos
Onboarding/directing select employees
Motion graphics template development
$5,000
Retainer option available once pilot project executed
Software subscription waived if combined with Concept 1
Concept 1
Platform
Four to eight week timeline
Ownership rights to all footage
8 Testimonial Vignettes
Casting, onboarding, and directing
Filming incentives included
5 Customer Filmed Testimonials
3 Field Op Filmed Testimonials
8 Social Videos
4 Cutdowns
4 Quick Clips
$15,150
Option to add on extra deliverables
Tyler Webb