Video Exploration
Creative Strategies for New West Knifeworks
Create a Content Foundation
Building on the strategy used for the Cherry Creek location, our goal is to give every New West Knifeworks store its own custom media kit that can be leveraged to drive walk-in traffic and sales. Each kit will include content designed to power location-targeted paid ads as well as organic posts for the brand’s main channels. Beyond the initial deliverables, we’ll guide stores to capture additional moments that can feed into an ongoing library, ensuring a steady stream of authentic content for both social and paid campaigns.
Concept 1
Platform
Four week timeline
Ownership rights to all footage
15 Total Deliverables
1 Core Video (30s) and 2 Cutdowns (15s) per location
Onboarding, and directing talent
Footage review, editing with 2 rounds of revisions
$5,714
Expansion & Beyond
Beyond the initial deliverables, Cinebody will guide each store to capture additional moments that can be built into an ongoing content library, ensuring a steady flow of authentic material for both paid campaigns and organic social. We will also explore ways to amplify existing collaborations with creators and artists, weaving those partnerships into the content strategy. This approach not only strengthens the narrative at the store level but also fuels New West Knifeworks’ main social channels with organic posts that highlight community, creativity, and craftsmanship.
Discounted Price
Concept 2
Platform
Four week timeline
Ownership rights to all footage
15 Store Focused Deliverables
1 Core Video (30s) and 2 Cutdowns (15s) per location
8 Additional Social Deliverables
8 Organic Evergreen Videos (30s) for Instagram
Onboarding, and directing talent
Footage review, editing with 2 rounds of revisions
Creator incentives not included (billed at cost)
$8,114
Small clips. Big impact.
Not every story needs a grand reveal. We’ll select standout moments from your Cinebody shoot to create bite-sized clips that instantly connect. Perfect for social or email, each clip is a hidden gem - branded, bold, and always just a scroll away.
Tyler Webb