Video Exploration

Creative Strategies for New West Knifeworks

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Real Stories, Real Influence

For this approach, we’ll take the lead on creator recruitment, direction, and editing. Working with creator platforms as well as your customer base, we’ll cast a wide net of talent for Joybird to handpick our six top creators. We’ll then onboard the selected creators, provide them with specific shot lists to direct them on what to film, and will receive all of their raw footage. From there, we’ll dive into editing to turn each creator’s content into six UGC spots that perfectly showcase Joybird’s elevated brand, messaging, and high-end products in their element.

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Behind the Joybird

Taking Concept 1 a step further, we’ll create a dynamic, multimedia campaign with the testimonials that kicks off with a performance-driven spot showcasing multiple, real customers and creators. Developed as a versatile social ad or OTT/CTV piece, this hero spot will feature select, authentic testimonials, compelling b-roll of Joybird products in real homes, and motion graphics to bring the product to life in its natural environment. This campaign will highlight the versatility, functionality, and personal touch of Joybird, creating a truly relatable experience for potential customers.

Customer stories for social, that keep living.

Every Cinebody shoot opens the door to real stories. We don’t just capture content, we swing back to reveal new chapters, crafting a living legacy of connection behind every couch, chair, and furniture item.

For this campaign, the testimonials captured for our hero spot will be just the beginning. From there, we’ll develop individual vignettes for social that dive deeper into each customer’s unique experience, highlighting how Joybird has enhanced their home. These vignettes will be crafted to feel personal and authentic, juxtaposing the individual’s lifestyle with the product’s transformative impact on their daily life.

Small clips. Big impact.

Not every story needs a grand reveal. We’ll select standout moments from your Cinebody shoot to create bite-sized clips that instantly connect. Perfect for social or email, each clip is a hidden gem - branded, bold, and always just a scroll away.

Discounted Price

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Concept 2

Platform

Four week timeline

Ownership rights to all footage

1 Performance TV Ad

Professional VO

Custom, simple motion graphics

6 UGC Vignettes

Onboarding, and directing 6 Creators

Footage review, editing with 2 rounds of revisions

Creator incentives not included (billed at cost)

6 Social Videos

3 Cutdowns

3 Quick Clips

$12,860

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Concept 1