Video Exploration

Creative Strategies for Murphy Door

Black bookshelf with plants, books, and decorative items in a hallway with light-colored walls and wooden flooring.

Person holding a smartphone in camera mode, pressing the shutter button with their index finger, with a black background.

Blue circular icon with a large white number one in the center.

Testimonials

For this approach, we’d focus entirely on producing authentic customer testimonials. Working closely with the Murphy Door team to cast as wide of a net as possible, we’ll create eight individual vignettes each highlighting a customer’s personal experience with Murphy Door and how it’s enhanced their home. These vignettes will be genuine, intimate, and tailored to showcase the real impact of the product in everyday life.

Blue circular icon with a white number two in the center.

Behind the Murphy Door

Taking Concept 1 a step further, we’ll create a dynamic, multimedia campaign with the testimonials that kicks off with a performance-driven spot showcasing multiple, real customers. Developed as a versatile social ad or OTT/CTV piece, this hero spot will feature select, authentic testimonials, compelling b-roll of Murphy Door products in real homes, and motion graphics to bring the product to life in its natural environment. This campaign will highlight the versatility, functionality, and personal touch of Murphy Door, creating a truly relatable experience for potential customers.

Transform your Cinebody shoots into countless deliverables with endless customer voices

Customer stories for social, that keep living.

Every Cinebody shoot opens the door to real stories. We don’t just capture content, we swing back to reveal new chapters, crafting a living legacy of connection behind every hidden hinge.

For this campaign, the testimonials captured for our hero spot will be just the beginning. From there, we’ll develop individual vignettes for social that dive deeper into each customer’s unique experience, highlighting how Murphy Door has enhanced their home. These vignettes will be crafted to feel personal and authentic, juxtaposing the individual’s lifestyle with the product’s transformative impact on their daily life.

Small Clips. Big Reveals.

Not every story needs a grand reveal. We’ll select standout moments from your Cinebody shoot to create bite-sized clips that instantly connect. Perfect for social, email, or in-app content, each clip is a hidden gem—branded, bold, and always just a scroll away.

Discounted Price

Concept 2

Platform

Four to eight week timeline

Ownership rights to all footage

1 Performance TV Ad

Professional VO

Custom, simple motion graphics

8 Testimonial Vignettes

Casting, onboarding, and directing

Filming incentives included

8 Social Videos

4 Cutdowns

4 Quick Clips

$20,215

Turn any concept into a retainer for 10% off

Concept 1