Video Exploration
Creative Strategies for Leupold Optics
Real Stories, Real Performance
For this approach, we’ll focus on authentic testimonials from Leupold Optics ambassadors, showcasing the brand’s new performance apparel line. Working closely with the Leupold team, we’ll capture 5-10 ambassadors in action, highlighting how the apparel enhances their outdoor experiences. These vignettes will feel genuine and intimate, showcasing the real-world impact of the apparel and emphasizing its durability and versatility in everyday use.
Behind Leupold Performance
Taking Concept 1 a step further, we’ll create a dynamic, multimedia campaign that kicks off with a performance-driven hero spot featuring real ambassadors. Developed as a versatile social ad or OTT/CTV piece, this spot will showcase authentic testimonials and compelling b-roll of Leupold performance apparel in action. With motion graphics highlighting the apparel’s features and benefits, this spot will emphasize how Leupold’s gear enhances outdoor performance in real-world environments. The campaign will capture the durability, versatility, and reliability of Leupold apparel, creating a relatable and compelling experience for potential customers.
Customer stories that keep living
Every Cinebody shoot opens the door to real stories. We don’t just capture content, we swing back to reveal new chapters, crafting a living legacy of connection behind every rugged trail.
For this campaign, the testimonials captured for our hero spot will be just the beginning. From there, we’ll develop individual vignettes for social that dive deeper into each ambassador’s unique experience, showcasing how Leupold performance apparel enhances their outdoor adventures. These vignettes will be personal and authentic, highlighting the real-world impact of the apparel while emphasizing its role in supporting performance, comfort, and durability in the field.
Small clips. Big journeys.
Not every story needs a grand reveal. We’ll select standout moments from your Cinebody shoot to create bite-sized clips that instantly connect. Perfect for social or email, each clip is a hidden gem—branded, bold, and always just a scroll away.
Maximize Your Product Content
From the content captured in this campaign, we can create additional product-specific videos designed for transactional use. By leveraging b-roll, product assets, and motion graphics, we can produce tailored videos perfect for Amazon product pages, website assets, or other platforms that require more direct product information. This approach helps you maximize the value of the content we capture, turning it into high-conversion assets for your marketing and sales channels.
While this isn't something we've necessarily included in our initial budget, we couldn't help but think about the potential to take this further.
Discounted Price
Concept 2
Platform
Four to eight week timeline
Ownership rights to all footage
1 Performance TV Ad
Professional VO
Custom, simple motion graphics
6 Testimonial Vignettes
Onboarding, and directing
5 Individual vignettes, 1 Compilation
5 Social Videos
2 Cutdowns
3 Quick Clips
$15,680
Concept 1
Platform
Four to eight week timeline
Ownership rights to all footage
6 Testimonial Vignettes
Onboarding, and directing
5 Individual vignettes, 1 Compilation
$8,750
Tyler Webb