CinebodyBrand Storytelling How UCHealth Patients Helped the Brand Create an Authentic Video of the 2018 Transplant Games

How UCHealth Patients Helped the Brand Create an Authentic Video of the 2018 Transplant Games

UCHealth Transplant Games
The future of brand storytelling

How UCHealth patients helped the brand create an authentic video of the 2018 Transplant Games
In early August, UCHealth followed five of their patients as they traveled to Salt Lake City, Utah, to compete in the 2018 Transplant Games: a multi-sport festival celebrating individuals who have undergone life-saving transplant surgeries.

Capturing everything from traveling to the games, training, and competing, UCHealth quickly produced a 2-minute video on the patients & their experiences at the games immediately after the closing ceremonies. But instead of using a camera crew, the brand used Cinebody.

“Trying to coordinate film crews to follow each of the five patients & document their experiences would’ve been a logistical and costly nightmare,” said Paul Manutes, creative director at UCHealth. “But with Cinebody, the patients became the cinematographers...and we were able to see the actual event through their eyes.”

From participating in the opening ceremonies to competing in such sports as track, cycling, singing, and cornhole, each of the five patients filmed their personal experiences at the games through the Cinebody app.

UCHealth Transplant Games
In early August, UCHealth followed five of their patients as they traveled to Salt Lake City, Utah, to compete in the 2018 Transplant Games: a multi-sport festival celebrating individuals who have undergone life-saving transplant surgeries.

Capturing everything from traveling to the games, training, and competing, UCHealth quickly produced a 2-minute video on the patients & their experiences at the games immediately after the closing ceremonies. But instead of using a camera crew, the brand used Cinebody.

“Trying to coordinate film crews to follow each of the five patients & document their experiences would’ve been a logistical and costly nightmare,” said Paul Manutes, creative director at UCHealth. “But with Cinebody, the patients became the cinematographers...and we were able to see the actual event through their eyes.”

UCHealth Transplant Games
From participating in the opening ceremonies to competing in such sports as track, cycling, singing, and cornhole, each of the five patients filmed their personal experiences at the games through the Cinebody app.
But the event was about more than just competition, it was a celebration of the extraordinary lives of both organ donors & organ recipients.

“I am lucky to be here since one person in their life decided to step up and be an organ donor. I just have to honor their sacrifice and honor their courageousness by living the best life I can,” said Michael Wells in the video, co-manager of Team Rocky Mountain at the games.

The video that UCHealth produced garnered over 49,000 views and over 452 reactions, comments & shares across social media, including a few comments from other organ transplant recipients. But beyond the engagement, it was the inspirational journey & personal stories told at the games that truly stood out and aligned with the brand.

“Our brand mantra is all about how our patients live extraordinary lives. This story fit right into our “Live Extraordinary” messaging and was an amazing one to tell,” Manutes said.
Brand storytelling
But the event was about more than just competition, it was a celebration of the extraordinary lives of both organ donors & organ recipients.

“I am lucky to be here since one person in their life decided to step up and be an organ donor. I just have to honor their sacrifice and honor their courageousness by living the best life I can,” said Michael Wells in the video, co-manager of Team Rocky Mountain at the games.

The video that UCHealth produced garnered over 49,000 views and over 452 reactions, comments & shares across social media, including a few comments from other organ transplant recipients. But beyond the engagement, it was the inspirational journey & personal stories told at the games that truly stood out and aligned with the brand.
Brand storytelling
“Our brand mantra is all about how our patients live extraordinary lives. This story fit right into our “Live Extraordinary” messaging and was an amazing one to tell,” Manutes said.