CinebodyEvent Engagement Here’s How West Edge Collective Turned Fans’ Wild West Experiences Into Amazing, Almost-live Content During Cheyenne Frontier Days

Here’s How West Edge Collective Turned Fans’ Wild West Experiences Into Amazing, Almost-live Content During Cheyenne Frontier Days

Event Engagement At Cheyenne Frontier Days
The future of event engagement

Here’s how West Edge Collective turned fans’ Wild West experiences into amazing, almost-live content during Cheyenne Frontier Days
Cheyenne Frontier Days has been around since 1897, so its promoters know their event and its fans well. The 10-day festival has a long legacy of moments made for sharing: Cowboys racing around the arena in the world’s largest outdoor rodeo, kiddos decked out in Western wear petting farm animals, and concerts after dark that rock music fans from around the country.

So this year, the festival’s agency, West Edge Collective, leveraged the excitement that the 200,000-plus attendees have for this celebration into five user-directed videos for social distribution. Using Cinebody, the agency collected over 800 clips from more than 180 attendees (from 13 states!), then quickly edited the footage into polished, almost-live videos that Cheyenne Frontier Days shared on their social channels while the festival was still happening.

To build excitement about filming their festival experience through Cinebody, West Edge Collective promoted the activation on the festival’s social channels, offered VIP perks & other incentives, and developed a landing page for attendees to see what others had helped create. They even had announcers at the rodeo events remind people to film on the app.
Event Engagement Quote
Cheyenne Frontier Days has been around since 1897, so its promoters know their event and its fans well. The 10-day festival has a long legacy of moments made for sharing: Cowboys racing around the arena in the world’s largest outdoor rodeo, kiddos decked out in Western wear petting farm animals, and concerts after dark that rock music fans from around the country.

So this year, the festival’s agency, West Edge Collective, leveraged the excitement that the 200,000-plus attendees have for this celebration into five user-directed videos for social distribution. Using Cinebody, the agency collected over 800 clips from more than 180 attendees (from 13 states!), then quickly edited the footage into polished, almost-live videos that Cheyenne Frontier Days shared on their social channels while the festival was still happening.
Event Engagement Quote
To build excitement about filming their festival experience through Cinebody, West Edge Collective promoted the activation on the festival’s social channels, offered VIP perks & other incentives, and developed a landing page for attendees to see what others had helped create. They even had announcers at the rodeo events remind people to film on the app.
The five videos that the agency produced pulled in tens of thousands of views on Facebook and hundreds of shares, plus through-the-roof engagement from fans searching for and tagging friends and family they spotted in the videos. In fact, the final event recap video of the festival drew 33,000 views and 70 comments - including some from fans already talking about next year’s event.

The footage fans shared at Cheyenne Frontier Days captured the authentic experience of the Wild West while keeping the buzz of the event going throughout the event. From the success of their campaign, West Edge Collective now has a leg up on promoting next year’s festival as they already have an arsenal of authentic footage at their fingertips.

“There are hundreds of clips that we didn’t even touch from the activation. We’re already ahead of the game on promotional strategies for the 2019 Cheyenne Frontier Days,” Berner said.
Event Engagement Cheyenne Frontier Days
The five videos that the agency produced pulled in tens of thousands of views on Facebook and hundreds of shares, plus through-the-roof engagement from fans searching for and tagging friends and family they spotted in the videos. In fact, the final event recap video of the festival drew 33,000 views and 70 comments - including some from fans already talking about next year’s event.

The footage fans shared at Cheyenne Frontier Days captured the authentic experience of the Wild West while keeping the buzz of the event going throughout the event. From the success of their campaign, West Edge Collective now has a leg up on promoting next year’s festival as they already have an arsenal of authentic footage at their fingertips.
Event Engagement Cheyenne Frontier Days
“There are hundreds of clips that we didn’t even touch from the activation. We’re already ahead of the game on promotional strategies for the 2019 Cheyenne Frontier Days,” Berner said.